California 2002. Frustrated at the lack of quality watches some friends decide to start their own brand. They want watches that ''deliver what you need in various high stress work and play environments''. Jump forward 5 years to 2007 and you have Nixon. Nixon timepieces are made from a variety of premium materials both natural and synthetic. Don't believe us? Check out the Rotolog with real Walnut wood inlays or the monster 51 30 Pu with easy to use tidal subdial, stainless steal with hardened mineral crystal case and custom injected polyurethane strap. Nixon pay as much attention to the inside of their timepieces as they do to the outside, with some of their watches using Japanese movements and some of them using Swiss movements. Nixon supply watches to a network of athletes, rock stars and dedicated loyalists, it's a wonder theres any left for us to sell.