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Originally formed as Blue Ribbon Sports (BRS) in 1964, Nike (meaning Greek goddess of victory) is now the largest sportswear and fitness company in the world. Having changed it's name to Nike in 1972, it continues to deliver both premium sports and fashion footwear to the masses. The re-issue of classics such as the Air Max 1, Dunk, and Court Force in a plethora of colours maintains Nike's appeal to both young and old. Combine these with new releases such as the Air Max 360 and Sophnet Free Trail 5.0 and you can guarantee Nike will be at the forefront of footwear innovation for the foreseeable future.