Levi Strauss along with his business partner Jacob Davis developed and patented the riveted work pant which developed into the original blue jean back in the 1800's. First produced as a hard wearing work wear garment, Levi Strauss' jeans were used by everyone from the original lumber jack, to miners and cowboys. In the 50's and 60's the jeans gained iconic fashion status through TV and Film stars and became a symbol of freedom and American Youth Culture.