A true icon, not only in British fashion, but throughout British culture, Fred Perry has been the label of choice for generations of forward thinkers. From mods to rappers and from punk to northern soul, the famous laurel wreath has been at been at the centre of numerous sub-cultures since the 1960s - not bad for a brand started as tennis wear! Today Fred Perry offer two main collections, Mainline
and the more fashion-focussed Laurel Wreath
, both of which fully embrace the roots of the label, while adding modern, forward thinking twists to every piece.