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Woolrich Woolen Mills

Mark McNairy has now been at the helm of Woolrich Woolen Mills for a year, continuing the sterling work of label founder Daiki Suzuki. Mark has managed to retain the brand’s unique aesthetic and ethos, whilst incorporating his own unmistakable style, reworking classic pieces and using archive Woolrich fabrics.

The SS12 collection is a marked step on from the fledgling McNairy range from Autumn/Winter ’11, with the former J. Crew designer putting his own stamp on an exceptional range of outerwear, shirting and legwear. There is a strong focus on the use of premium archive fabrics, which sees Cone Mills denim and a SaxPop cotton/nylon mix – inspired by the famous 60/40 fabric – used throughout the range, and a muted, tonal palette of navy, burgundy and khaki that is prevalent across the collection. As with all previous WWM collections, SS12 explores new levels of functionality, and this is particularly apparent in the novel Newspaper Pocket Shirt, a modern interpretation of the classic workshirt, that showcases the McNairy eye for detail perfectly.

Once again Woolrich Woolen Mills have produced a collection of unique, functional apparel that is ideal for the rigours of every day wear. Definitely not one to be missed.

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