We don’t use the term “our favourite Danes” lightly, but this is exactly the honour that we bestow on Wood Wood, who season after season manage to come up with some of the most striking and original designs around.

Part one of their SS10 range season is, as we’d expect, novel and forward thinking, the Madrid shirt and Lucca cardigan take classic silhouettes and give them some great, unexpected detailing. Of course the graphic tees and crewnecks that Wood Wood excel at are present in abundance. As per usaual the designs are as considered, witty and well-executed, and bound to prove as popular as ever.