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Uniforms for the Dedicated – New to End for AW13

Uniforms for the Dedicated was established in Sweden in 2007 by a group of friends who decided to apply the skills inherent to their various careers as  artists, designers and outdoor enthusiasts, to a selection of products that they themselves could be proud of.

They create pieces that are inspired by the mountain, the ocean and the artists canvas and above all else, refuse to compromise their core value of treating the earth with respect.

To hear the brand explaining their approach in their own words, check out the video below and to take a look at the first drop from this exciting new addition to our brand roster head to the Uniforms for the Dedicated section now.

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