Umbro are a footballing institution; founded in 1924 by Harold Humphreys and his brother Wallace, the Manchester based company set out to create sports clothing with a focus on cut and fit, inspired by classic tailoring. This ethos set the brand apart and they were soon the kit manufacturer of choice for most major teams, providing 15 out of the 16 team kits at the 1966 World Cup finals, including – most famously – the victorious English side.
Today, Umbro are as prominent as ever, and have garnered a reputation for their forward thinking designs. Their latest pieces focus on the anatomy of the athlete, providing maximum movement and comfort whilst still retaining an element of tailoring at all times.
The A.R.P. sees Umbro team up once again with revered designer Aitor Throup, following on from their ground-breaking work on the 2009 England Home Kit and 2010 Away Kit. For the project Throup has reworked seven iconic archive pieces, including the legendary Ramsey Jacket and Aztec football shirt, focussing on ergonomics and anatomy to add new dimensions to these classic designs. Every piece has been thoroughly researched, starting with what made the original so popular, then designing each item around casts of footballers in a number of poses to look at the points at which articulation was most important.
The result is a collection that truly does justice to these iconic silhouettes, updated using the finest modern fabrics and forward-thinking design processes in true Aitor Throup Fashion. The Archive Research Project is set to launch on Wednesday 10th August, if you would like more information on the launch please drop us a line on firstname.lastname@example.org or call us on +44 191 231 3983.