Last year saw the debut collection from Danish shop/label/all round good bunch Norse Projects. Trying to avoid clichés about Scandinavian minimalism and clothing made to conquer the elements, AW09 was made of some great knits, tees and shirts and included some inspired collaborations, including a series of photo tees with Peter Beste.
SS10 see these common threads continue, again Norse have provided us with some excellent tees and shirting, the styling is considered and classical, and the fabrics and finish are as good as any. The hugely successful Borderline knit makes a return, the soft touch wool knit is as good as ever, and the stripe pattern works brilliantly in light grey and off white.
What has developed is the collaboration pieces, SS10 features a series of printed tees featuring the work of The Emperor of Antarctica and British graphic artist Adrian Johnson, these follow on from the Peter Beste series and show Norse looking to showcase lesser know artists in their collections.
Another gem that Norse Projects have uncovered for us this season are rainwear experts Elka. Scandinavian in name and nature, their Rain Jackets are bold and simply styled with the emphasis on functionality, a definite choice for combating April showers in our opinion!
Norse Proejcts in online and in the Hunting Co. store now, with more styles to follow over the next month…
