Now in its sixth season, the collaborative effort between Nike and Undercover head-honcho, Jun Takahashi, is as popular as ever at End HQ.
The Spring/Summer 2013 collection is all about the ‘Soulful Runner’, finding the perfect balance between performance and the emotional, contemplative condition of the wearer. Takahashi achieves this by utilising a functional mix of high-performance technology and a vivid colour palette, giving the collection a strong identity, typical of the GYAKUSOU range. At the core of every piece is the concept of ‘the battle against the heat’, as such, every garment and trainer is lightweight and breathable, designed with the Honolulu Marathon in mind – where the searing temperatures and glaring sun are more of a test than the distance and terrain itself.
The apparel is typically GYAKUSOU with a bold ‘Wavy’ pattern – borrowed from military quilt designs – running throughout, making great use of the Rio-inspired colourway of orange, victory green and sangria. Employing diamond shape open mesh, laser cut vents and no-sew technology to eliminate friction, evident in the SS Top, is more of an aide to the wearer rather than just basic coverage, with the usual organic shapes reworked from city and woodland environments ensuring that there is perfect harmony between the clothing and its wearer.
The highlight of the collection is, as always, the footwear, and Spring Summer ’13 sees the Lunarspider LT +3 and Lunarglide 4 get a Takahashi makeover. Both styles are already revered by runners due to pioneering technical elements such as Flywire, Lunarlon and Zoom technology – which fit seamlessly within the ideals of the GYAKUSOU concept – while the colour palette enables the shoes to be worn effortlessly for more than just running.
The Nike x Undercover GYAKUSOU Spring Summer 2013 collection launches 2nd March, 2013. For more information on the release, please contact us by emailing firstname.lastname@example.org or calling the store on +44 191 231 3983.