Founded in 2002, Kitsuné have developed beyond their Parisian roots to become a definite player in the fashion world. The tale reads that founding partners, Gildas Loaec and Masaya Kuroki, met on the set of a Daft Punk video and embarked on a trip to Japan where they decided to create a company combined their two greatest passions – fashion and music. With the help of London based design studio Åbäke, they set up their company and named it after the Japanese for fox, ‘kitsuné’.

The Spring Summer 2012 collection adds a Parisian twist to the theme ‘The Great Gatsby’, mixing timeless silhouettes with soft pastel shades and subtle detailing. Although the label still holds onto its Parisian roots, the construction and manufacture of the collection is truly global, using materials such as Japanese Oxford cotton in pieces that are made in Italy. The first drop from the new collection includes the Classic Shirt updated in seasonal pastel hues of pink and blue and the Classic Stripe Oxford Shirt in timeless blue and white stripe. The Classic Boat Shirt features all-over embroidered boats and anchors, adding a nautical twist to the classic Kitsuné style. The Irregular Polo shirts are finished in washed out pastel shades of rose or grey, perfectly complementing the shirting.

The Oxford Jacket is a lighter weight reworking of the classic formal blazer that features gold button detail, perfect for the forthcoming spring weather. Kitsuné continue their collaboration with U.S moccasin craftsman Quoddy for the Spring season, with a slip on moccasin available in Moss & White or Grey & Peach. These highly limited shoes are handmade in Maine, USA and feature all the hallmarks a great Quoddy shoe, updated in unmistakably Kitsuné fashion.

For a more detailed look at the collection, please visit the Kitsuné section of our website…