A new year and a new delivery of Fred Perry, and once again both the Laurel and Authentic ranges are packed full of the kind of clothing, footwear and accessories that have made this great English brand one of the most popular around.
Obviously, there are polos – it wouldn’t be Fred Perry without the polos – and alongside the classic twin-tipped silhouette, we have slim fit, Japanese fit, some with prints, some with pockets… Basically, a lot of quality polo shirts!
As usual the shirting is pretty much spot on as well. In addition to the classic button-down styles there are some strong new additions such as the Round Collar Oxford. The tartans are also back in both short and long sleeved variations.
SS10 also includes the return of a couple of excellent collaborations. Firstly the Tootal scarf range, probably the two biggest names in mod fashion teaming up again to produce a series of printed silk scarves that are already proving to be hugely popular!
The other collaboration is with British Millerain, one of the most renowned producers of high-quality cotton in these isles. Their amazing waxed cotton is used in a number of Fred Perry jackets this season, and these designs, both new and old, are as good as anything we’ve seen. Classically styled harringtons and varsity bombers sit alongside Fred Perry’s take on the Fishermans Jacket, all of which use British Millerain’s years of know-how to great effect.