PUMA have teamed up with the online style barometer that is Hypebeast to create the PUMA x Hypebeast ‘Dim Sum’ Pack. Dim Sum translates as ‘touch the heart’ and is the core of Hong Kong’s culinary culture and local lifestyle, and it is this heart of their native Hong Kong that HB wanted to recreate in their colab, with a unique take on this much-loved food stuff.

The release itself centres around one of PUMA’s most popular silhouettes, the Blaze of Glory, comprising two versions inspired by some of the most popular Dim Sum dishes, a ‘Siu Mai’ Blaze of Glory OG and a ‘Har Gao’ Blaze of Glory LTWT. “Seeing as this was a release themed around our city, food itself is a huge part of the local Hong Kong landscape,” said Eugene Kan, Hypebeast’s Managerial Editor. “I’ve been really interested in the conceptualization and execution of food, as well as its importance within culture. Dim Sum in itself is such an institution, it was a no brainer to pick it! It was only fitting that we set about trying to apply these inspirations to footwear.”

The PUMA x HB ‘Siu Mai’ Blaze of Glory OG is outfitted in a luxurious yellow leather and suede upper, referencing the yellow wrap of Siu Mai dumplings. The shoe is highlighted by a cushionCELL midsole in white and rounded out by a neoprene boot for fit and comfort. The PUMA x HB ‘Har Gao’ Blaze of Glory LTWT is light in weight and more flexible than the OG with a PUMA FAAS 250 midsole, and features a minimalistic upper with a unique translucent shrimp camouflage pattern. Each pair of sneakers is made to be available in a dust bag that mimics the motif of a bamboo steamer, similar in style to the basket Dim Sum is generally served in.

The Puma x Hypebeast ‘Dim Sum’ Pack will launch at 00:01 BST on May 17th – for further details please email info@endclothing.co.uk or call +44 191 231 3983.

In celebration of Adidas’ long-standing connection with the city of Boston, Consortium have released two new editions of one of their most revered runners. Originally released in 1984 to coincide with and to mark the German brand’s association with the Boston Marathon, the Boston Super has appeared in many guises over the years, but for 2013 Consortium have decided to bring it back in its original form.

This OG version of the Boston features a midsole of white, red, navy and grey which stand out boldly against the blue and grey uppers, as per the original model. Paying tribute to that OG blueprint, Consortium’s version features soft vintage suede, with mesh panels and leather detailing and incorporates Adi’s classic ghilly lacing system.

The second colourway seeks to directly celebrate the Marathon itself and was designed in collaboration with the Boston Athletic Association, the organisation behind the race. Again the premium materials used in the original shoe are applied, this time in a bold blue and yellow colourway. This bright take on the Boston has a predominantly navy look, with stabs of eye catching yellow at the laces and leather three stripe, and in true Consortium style, both versions of the Boston feature a woven tongue tab logo, adorned with the unmistakable Trefoil and Consortium logos.

Please Note: As a result of the tragic events at this year’s Boston Marathon, the launch has been postponed until 18th May, and Adidas have released the following statement:

‘We are shocked by the terrible news coming out of Boston and have decided to postpone the launch of the Consortium Boston OG pack. Our hearts and prayers go out to the runners, spectators and everyone effected by the terrible events that took place during the Boston Marathon.’

For further details regarding the release, please email info@endclothing.co.uk .

The incredible popularity of collaborations in the world of fashion has thrown up some truly intriguing combinations. Otherwise distinct companies now work together on projects that rightfully recognise the extent to which a piece of clothing or footwear can be used as a canvas for creativity, whatever its origin may be.

A like-minded approach and mutual respect for each other’s work acts as the driving force behind the ongoing collaboration between Converse and Ace Hotels, a company with that seeks to bring a new approach to hospitality industry. Established in Seatle in 1999, Ace Hotels now runs a hand-picked selection of locations across the United States, each one based in unique, character filled locations and offering a one of a kind experience to those who stay there.

The connection between Ace and Converse began with the opening of Ace Hotel New York in Midtown Manhattan where the Staff were outfitted with exclusive versions of the Chuck Taylor All Star. When Ace went on to open its first retail space within the Hotel, a collaboration was a natural progression.

This latest release sees Ace take on a premium version of the Pro Leather high top, with leather uppers featuring lazer cut ‘A’ perforations, smooth suede detailing and a bricks and mortar style vulcanised rubber outsole, inspired by the classic architecture that houses Ace’s high end Hotels.

Online now, head to our Converse section to pick up the Converse X Ace Hotels Pro Leather.

One of the most respected names in their field, Moscot produce glasses and sun glasses with a timeless sense of style and almost unparalleled level of quality and we are very excited to be able to add them to our roster of eyewear. Something of a New York Institution, Hyman Moscot first arrived in America in 1889 and sold his ready-made glasses from a push cart in the Lower East Side. Soon moving on to the first Moscot retail shop in Manhattan, where the fourth generation of Moscot’s still operate from today.

From their Originals range for SS13, a selection of styles whose quality design has allowed them to stand the test of time, the Lemtosh and Miltzen are two of their most iconic frames. Perfect for summer, both come equipped with G15 lenses, are made from hard wearing acetate and are constructed to the Moscot family’s exacting standards. Having been the frames of choice John Lenon, Andy Warhol and Buddy Holly they are some of the most iconic styles of all time.

To shop our selection from New York’s most celebrated Optical dynasty, head to the Moscot section now.

The BLACKRAINBOW x Puma R698 pack is a capsule born from a wide variety of influences. One of the most important of these being the idea of the runner himself, not however the casual jogger in the park, this pack is driven by those who run to save lives, be it their own or someone else’s.

Based in Paris. BLACKRAINBOW is an organisation that spans a multitude of genres, founded by Jay Smith and Greg Hervieux it comprises the BKRW shop, magazine, website, creative agency, and label. Smith and Hervieux are two men who are constantly looking into the future for original and innovative ideas and have successfully applied this approach to two of Reebok’s classic runners.

Both the OG and Lightweight versions take a colourway designed specifically by the Parisian brand, taking natural colours and tones, adding digital details such as printed 3M to bring them bang up to date. The OG model focuses on the heritage of the silhouette, retaining the Trinomic sole that made it such a successful runner and the LTWT model looks to the future of running, with the original upper sitting on a light yet supportive FAAS sole.

In keeping with the theme of the pack, BLACKRAINBOW have created a series of stunning images to go with the release. Playing on this unique take on the runner, they teamed both of the shoes up with full, battle ready, military uniform, perfectly showing off the camo inspired colourway in an entirely new setting.

Animal print seems here to stay, as it continues to be hugely prevalent throughout the fashion world, also establishing itself as a firm favourite of many sneaker fans, whether expressed through subtle detailing or a full-on takeover. For Consortium SS13 Water Colour Animal Print (WCAP) Pack, adidas Originals has been experimenting with different techniques to create animal patterns in an innovative and eye-catching way. The German sportswear legends have taken things to the next level, using a technique of painting on fabric by hand to create a design that looks like leopard print from a distance, but up close is actually an amalgamation of watercolour splatters. The execution has been used on canvas for the Matchplay and Strider models, while the Tech Super model utilises a stretch mesh fabric with the same effect. Although the prints are subdued in colour, they are certainly dynamic; additionally, all three shoes feature a dash of colour that pushes it to eye-catching limits.

The Pack is set to launch on Saturday 16th March, for further details, please email info@endclothing.co.uk or call us on +44 191 231 3983.

Established in 1884, the Alden Shoe Company of New England are one of the oldest and most revered names in American shoe making. Alden footwear is hand-crafted in their Massachusetts factory, using leather from America’s finest tanneries tempered steel shanks, and Goodyear welted construction, meaning they are made to last you a lifetime.

After huge anticipated we have finally received our Spring ’13 delivery which comprises a selection of Alden silhouettes old and new (well they are to us), each lovingly finished as only Alden know how. From rugged outdoor boots to classic formal styles – including the much-loved tassle loafer – this small but perfectly formed collection has the lot, and is genuinely something to behold.

Head over to the Alden Section for a proper look

Despite what you may have heard the much anticipated SS13 Nike x Undercover Gyakusou collection will launch some time on Monday 4th March. As ever, the Jun Takehashi designed range comprises ultra-functional footwear and apparel, created with the modern runner in mind.

This season is inspired in large part by the Honolulu marathon, and as a result, every piece combines the kind of lightweight, yet durable characteristics necessary for completing this gruelling race. We took the 6 trainers out on the trail to showcase them in their natural habitat – and to get a closer look at them – and they do not disappoint.

Keep an eye on the Gyakusou section of our website for the launch going live, and if you’d like further details, email info@endclothing.co.uk

Herschel Supply Co. draw influence from classic American heritage luggage design, and this family business produce expertly-crafted bags that combine the traditional with the modern, creating bags, holdalls and backpacks that are ideal for everyday use. As their recent collaboration with New Balance showed, Herschel seamlessly incorporate functionality with durability, all brilliantly packaged in a number of sympathetically styled silhouettes.

SS13 sees the return of key styles such as the Novel Holdall, Little America and Heritage Backpacks, each one exemplifying the Herschel Supply Co. design ethos with numerous innovative features such as seperate shoe compartments, integrated media pockets and laptop sleeves. The result – as ever – is a series of bags made for modern life, whether you’re commuting to work, walking or cycling, Herschel have got everything covered.