Established in 1972, Pitti Immagine Uomo is one of the world’s most important platforms for menswear designers to debut their latest collections, ideas and projects.
Held at the Fortezza de Basso in Florence twice a year, the event was originally indeed to raise the profile of Italian designers but has now developed into one of the industry’s most anticipated events.
Although the event has gained much of its notoriety through the world of street style photography, with images of the event’s sartorially savvy participants flooding the media this time every year, Pitti is first and foremost an industry event and has become a key stop in the annual calendar for the buying team here at END.
Offering a first look at the collections for the coming year Pitti Uomo signals the start of the buying season and has become an important opportunity for our buyers to meet up with the people behind some of our most sought after brands.
2014 was another incredibly successful year for Pitti, with some very exciting collections from Nanamica, Yuketen and the inimitable Mark McNairy keeping our buyers busy.
Take a look at some of our buyers’ pictures from this year’s event below and get ready for their choices to launch online and in store throughout 2014 here at END.