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Stone Island Autumn/Winter 2014 ‘Neo Lux’ Video

Monday, October 20th, 2014

Stone Island continue to release captivating video shorts that go some way to highlighting innovative technology housed in each and every piece of their auspicious collections.

The latest video, dubbed ‘Neo Lux’, is awash with strong visual effects and a dramatic soundtrack that enhance the already inspired product.

Introducing some of the key pieces from Stone Island’s Autumn/Winter 2014 collection, the 60 second clip goes someway to showcasing the brand’s continued approach to functionality, innovation and using the most technically advanced materials.

Shop Stone Island.

Stone Island A/W’14 Collection – Drop Two

Tuesday, August 5th, 2014

Renowned for their constant evolution and innovative production techniques, Stone Island are the go-to-brand for military-infused performance outerwear with a rich history and fiercely fervent fanbase.

The second drop from the Italian-brand’s Autumn/Winter 2014 collection sees staple silhouettes such as jersey hoods, overshirts, down jackets and parkas infused with a new lease of life via a range of new and exciting finishes, all overseen by design legend Carlo Rivetti.

Rivetti’s impact on Italian design in general has been unparalleled, the enigmatic designer has been at the forefront of garment production technique, taking innovation to a whole new level with functional finishes using reflective crystals, thermo-reactive fabrics and anti-drop applications almost coming as standard with each Stone Island collection.

The latest drop sees a range of new innovative applications brought into the fold. Rep fabric is utilised on Down Jackets which uses a weave that is tighter, with thinner yarns in order to provide a compact wind resistant shell whilst Tortoise Shell Camo is used as a more refined substitute for the commonly used military green and khaki camo pattern.

The Stone Island Autumn/Winter 2014 collection is now available online.

Stone Island A/W’14 ‘Glide’ Video

Thursday, July 31st, 2014

The innovative Italian’s over at Stone Island aren’t afraid of a good video and their latest edit, dubbed ‘Glide’, is as every bit as good as their collection.

A departure from their usual offerings, the brand put their more tech-savvy efforts to one side and shine the spotlight on the backbone of their collections, lightweight essential pieces. Set to a mysterious dark back drop, the video presents models who are seemingly floating in mid-air whilst kitted out in a range of long and short sleeve tees, classic crews and jersey hoodies.

The Autumn/Winter 2014 collection is now available via the Stone Island section of the END. webstore.

Stone Island AW14 Video Lookbook

Monday, July 28th, 2014

Technical outerwear dons Stone Island present some of the key pieces from their Autumn/Winter 2014 collection via this excellently produced short video, something the brand has became accustomed for.

For Season 61, the collection focuses upon innovative fabrics and unparalleled construction. The video itself features a potent mix of SI staples, an energised colour palette, functional silhouettes and the latest innovations in garment product.

Overseen by Sportswear Company foreman Carlo Rivetti, the video is shot in typical Stone Island fashion, presenting the range in a stark, utilitarian style which showcases the highly tuned finishes of each garment.

The first drop from the Autumn/Winter 2014 collection is now available via the Stone Island section. of our webstore.

Stone Island A/W’14 Video Lookbook

Wednesday, July 9th, 2014

Italian label Stone Island presents us with a video lookbook for their Autumn/Winter 2014 collection.

As ever, the collection is a potent mix of SI staples, an energised colour palette, functional silhouettes and the latest innovations in garment product. Overseen by Sportswear Company foreman Carlo Rivetti, the video is shot in typical Stone Island fashion, presenting the range in a stark, utilitarian style which showcases the highly tuned finishes of each garment.

The first drop from the Autumn/Winter 2014 collection is now available via the Stone Island section of our webstore.

Stone Island – AW14 Online Now

Wednesday, July 2nd, 2014

With the latest drop from Italy’s legendary Stone Island, Autumn / Winter 2014 is well and truly up and running here at END.

Living up to their reputations of masters of material innovation, the SI AW14 collection comprises technical outerwear, inventive detailing and top quality jersey pieces.

An absolute Stone Island staple, Garment Dyed Crewnecks and Pullovers are back in a variety of colourways, all of which are constructed with the attention to fit and finish that have made them such a classic.

Equally synonymous is their cutting edge knitwear, applying the same technical approach that has seen them revolutionise the world of outerwear to classic knitted styles.

Finishing things off is a carefully selected crop of that self same outerwear, with new colours for the Garment Dyed Hooded Down Jacket and the latest vehicle for their incredible thermo-chromatic fabric treatment, the Wool Blend Ice Jacket.

Online now, head to the Stone Island section to explore the latest from this END. stalwart.





Stone Island AW14 Pre-Collection – Coming Soon

Wednesday, June 4th, 2014

A tantalising glimpse at what is to come, the first look at the Autumn/Winter collection from Italian outerwear behemoths’ Stone Island is coming soon to END.

The time of the year when Stone Island’s unparalleled expertise can really shine, this first release is brimming with some of their most revered technical innovations.

Comprising of a directional reworking of the iconic field jacket, the latest addition to their range of Mussola Gammata constructed designs and the latest piece of garment dyed, injection insulated outerwear, if the rest of the collection is anything like this standard, it is going to be a range to remember.

Topped off with a careful selection of their staple jersey pieces, including boldly colourful reworkings of their ever-popular Crew Sweat, this is a well rounded first look at what is sure to be a top quality collection.

Have a proper look at our first glimpse of the Stone Island AW14 collection below and for more information, contact us at [email protected].




Stone Island – The First from their SS14 Collection – Online Now

Monday, January 13th, 2014

For Spring/Summer 2014 Stone Island have pressed on with their time tested approach, focusing on quality and innovation within materials and pushing the boundaries when it comes to colour.

Taking on a distinctly seasonal palate, preparing for the upcoming summer months, our first crop of designs from one of Sportswear Company’s best loved brands revisits a number of their staple designs.

An area in which Stone Island have always been the pioneers, colour treatments, washed and dying techniques form the crux of their approach, creating pieces that are instantly recognisable as SI for their aesthetic alone.

Processes such as the Garment Dying treatment are well represented this season, alongside their new ‘Old’ washing technique, designed to give a strategically faded finish to their signature Jersey pieces.

A technical approach to fabrics has been a hallmark of these Italian outerwear pioneers since day one, continuing to this day with rigorously treated and expertly executed designs, including their Garment Dyed Nylon Poplin and iconic Membrana TC pieces.

An impressive drop from a true END favourite, the latest from Stone Island is online now.

Stone Island – Spring/Summer 2014 Preview

Tuesday, January 7th, 2014

With the Spring/Summer season finally starting to kick-start itself into gear, iconic Italian sportswear brand Stone Island have given us a preview of what to expect in the new year. Synonymous with innovative outerwear, the S/S’14 collection is comprised of their usual heady mix of performance fabrics and functional design, all housed in pared-back silhouettes.

As usual, Stone Island have put the focus on an unrivalled colour palette in seasonally appropriate orange, lilac and blue hues on some of their most popular styles including the Ghost Jacket, Mussola Gommata Garment Dyed Jacket, Membrana TC Hooded Jacket and the Light Soft Shell-R Jacket.

This new collection also sees SI return to their highly sought after Marina range, building on their industry leading material design and creating outwear that is instantly recognisable as Stone Island, with a selection of brand new designs including the innovative Heat Reactive Marina.

The collection is due online early January, so keep an eye on our Stone Island section. For further information, please email us at [email protected].

Innovative Injection, Explorations into Dying and Jaw Dropping Reflectivity – Stone Island AW13

Tuesday, June 25th, 2013

Stone Islands Autumn/Winter 2013 collection sees them continue to blaze a trail within the world of performance fabrics with a selection of fascinating new designs dropping here at End this week. This first look at the collection is made up of innovative injected down jackets, new explorations into their garment dying process and a jaw dropping return to the world of reflectivity.

An iconic SI style, their range of Garment Dyed jackets are typical of their approach and the AW13 see’s them press on, applying it to new fabric combinations to create some intriguing results. On the Mussola Gommata Hooded Jacket they have bonded a lightweight layer of cotton muslin to an opaque polyurethane film creating a versatile hybrid material that captures it’s a distinctive colour though the dying process while ensuring protection from the elements care of its protective film.

The effects of the Garment Dying process have also had a major impact on the development of the construction techniques used for the Garment Dyed Down Jacket. The nylon shell of the Garment Dyed Shirt Jacket achieves a particularly interesting colour glow when put through this process and in order to withstand the rigours of dying, its genuine down stuffing has been treated and directly injected into the jacket. Evident of the lengths which Stone Island go to to create their innovative fabrics.

Reflectivity is a function that has been the focus of many of Stone Islands most impressive creations and the AW13 collection is no different, with the highlight of this collection so far being their new Mesh Reflective Down Jacket.

A testament to their constant innovation in the world of fabrics, the Mesh Reflective Down Jacket is made of a unique and highly reflective fiberglass blend material. It industrial feel run-proof shell is treated with thousands of glass micro-spheres, giving it a highly reflective and completely unique aesthetic that is constantly changing, reacting to the light around it.

A selection brimming with innovative, expertly executed and forward thinking designs, the first drop of the Autumn/Winter 2013 collection from Stone Island is online now.


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