Saturdays Surf NYC have been successfully bringing their quiet and considered approach to the world of menswear since 2009, building on the – at first – unusual idea of a Manhattan based surf shop and creating a range of genuine Surf Inspired apparel enhanced with a distinctive NYC edge.
Established by a group of hardened year round east coast surfers with a love of their sport, timeless American style and good coffee, Saturdays woke in a remit all of their own, originally creating a handful of destinations that are part boutique, part surfer’s haven and part laid back café all at once.
This multi faceted approach has led to them to create a series of increasingly impressive collections season after season, focusing on a love of bold graphics and old school east coast style and creating designs in their own contemporary silhouette.
AW13 sees Saturdays stare down a long, cold winter and create a series of designs intended to equip you for the harsh weather this unrelenting season can throw at you, whether you in the city or at the beach.
Coming equipped as ever with a strong selection of graphic and typographic prints, this first look at the collection is topped off with a particularly strong offering in the arena of outerwear and as ever comes with a selection of expertly executed accessories.
Head to the Saturdays Surf NYC section now to shop their latest tee’s, sweats and Jackets and get ready for winter in true New York City style.