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Reebok x atmos Pump Certified

Tuesday, September 30th, 2014

No stranger to a collaboration or two having worked alongside a luminary list of sportswear brand to rework a plethora of iconic styles, atmos are back this time working with esteemed sportswear brand Reebok.

atmos’ latest venture with Reebok sees the Japanese retailer get to grips with the Pump Certified as part of the trainer’s 25th anniversary celebrating. The reiteration of this hardcourt classic follows on from their recent iteration of the Instapump Fury by riffing on the trainer’s OG colourway ensuring the integrity is kept in tact.

Presenting a timely update with a revamp in construction and materials, the upper is constructed with of a black four-way stretch nylon with pops of white, grey and orange throughout, sitting atop a black and white midsole alongside a grey and black outsole with hits of orange as well as the classic transparent Reebok Energy Return System embedded.

To the finish the lining has PlayDry materials, commonly used in athletic apparel for ease of movement and moisture wicking, which marries the retro aesthetic with the evolution of technology.

Release Information
Name: Reebok x atmos Pump Certified
Colour: Black/White/Sheer Grey
Style Code: M44317
Launch Date: 4th October 2014

For more information, please to email us at [email protected].
 
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Reebok x Foot Patrol Pump Certified ‘G.O.A.T.’ – Launching 27/09/14

Wednesday, September 24th, 2014

Celebrating 25 years of one of Reebok’s most revered silhouettes, London based retailer Foot Patrol have come through with this new  ’G.O.A.T’ inspired make up for the classic Pump Certified.

A classic piece of basketball terminology, perfect for a classic basket silhouette, G.O.A.T. is a phrase reserved for only the best players, individuals whose skill may just earn them the title of Greatest Of All Time.

In celebration of this, Foot Patrol have decked out the basketball silhouette with a luxe suede and leather upper, with signature Pump Certified decals such as the Pump system to the tongue and ERS unit to the sole finishing off this 80′s throwback.

Release Information
Name: Reebok x Foot Patrol Pump Certified ‘G.O.A.T.’
Colour: Chalk/Black/Gum/Flight Blue
Style Code: M44766
Launch Date: 27th September 2014

For more information, please to email us at [email protected].

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Reebok x Concepts Pump Certified – Now online

Monday, September 22nd, 2014

Building upon their collaboration for the Instapump Fury celebrations earlier in the year, US-retailer Concepts have teamed up with Reebok to create their own twist on the classic Pump Certified silhouette that pays homage to NBA legend.

Reggie Lewis made his name at the Boston Celtics before his untimely death in 1993, becoming an NBA All Star the year before as well as being one of the most exhilarating players on the hardcourts. Concepts have commemorated his career with a considered patriotic colourway.

Constructed from red and blue suede uppers with perforated accenting representing the stars of the American flag, the sneaker is complemented by a fresh white midsole and gum outsole. The trainer is finished off with Concepts branded tongue and number ’35′ embroidered decal, the number retired by the Celtics after Lewis’ sudden passing.

The Reebok x Concepts Pump Certified is now online.
 
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Reebok x Major The Pump Certified ‘Home of the Brave’

Wednesday, September 10th, 2014

Continuing their 25th anniversary celebrations of the iconic Pump Certified silhouette, Reebok have teamed up with Washington D.C. retailer Major to present a reworking inspired from some of the highest forms of recognition bestowed upon civilians and military personnel.

Taking the hardwood classic, Major have decked the Pump out airforce blue premium leather with contrast navy mesh underlays. Dubbed ‘Home of the Brave’, the trainer features a plethora of imagery inspired by the medal of honour including glow-in-the-dark stars “to remind us that the beacon of courage shines in the darkest moments”, as well as a Major branded insole featuring an original insole graphic inverted five-star medallion.

Finished off with gold accenting, branded heel panel and lace aglets as well as an OG swingtag, this solid reworking does everything in its power to install a sense of American pride.

Release Information
Name: Reebok x Major The Pump Certified
Colour: California Blue/Matte Gold
Style Code: M44258
Launch Date: 13th September 2014

For more information, please email us at [email protected].
 
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Reebok x mita sneakers The Pump Certified

Tuesday, September 9th, 2014

Having collaborated to celebrate the anniversary of the iconic Instapump Fury, Japanese-retailer mita sneakers have teamed up with Reebok yet again to mark The Pump Certified’s 25th birthday.

Taking direct influence from the bright lights of Tokyo, mita have nicknamed this release ‘Electric City’, applying a plethora of colourful hues to the classic silhouette with glow in the dark accents working to great effect.

Featuring a multi-speckled midsole, mita sneakers embroidered branding and branded swing tag, the trainer is finished off with the retailer’s brick and mortar signature chain link fencing and neon tube decals to each sockliner.

Release Information
Name: Reebok x mita sneakers The Pump Certified
Colour: Timeless Teal/Electro Pink
Style Code: M44091
Launch Date: 13th September 2014

For more information, please email us at [email protected].
 
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Reebok Classics ‘Give Me Your Classics And I’ll Show You The Future’

Tuesday, September 9th, 2014

In a celebration of creative youth and the brand’s standing amongst British subcultures, Reebok have teamed up with international lifestyle magazine The Rig Out to create this cinematic short about the sportswear giant’s Classics range.

Directed by Antony Crook and shot on location in Manchester and the birthplace of Reebok, Bolton, the film is a celebration of creative youth: the current pioneers who are making music, creating great record labels, making flyers and magazines, crafting their own future as well as shaping ours. Their story challenges us all to focus on the present and the future.

Shop Reebok.
 

Reebok x Burn Rubber The Pump Certified

Monday, September 8th, 2014

After the collaborative effort with INVINCIBLE which marked the beginning of Reebok’s 25th anniversary of the Pump Certified, the sportswear giant has teamed up Detroit-based retailer Burn Rubber to breathe new life into the iconic silhouette.

No stranger to a collaboration or two, Burn Rubber yet again to turn to their surroundings, taking direct influence from the ‘Motor City’ its automotive heritage to revamp the Pump.

Decked out in black tonal panels utilising luxe materials such as grain leather and plush suede, this classic mid-top trainer is finished off with reflective accents and Burn Rubber branded swing tag.

Release Information
Name: Reebok x Burn Rubber The Pump Certified
Colour: Black/GID/White/Scarlet
Style Code: M44389
Launch Date: September 2014

For more information, please email us at [email protected].
 
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Reebok x INVINCIBLE The Pump Certified

Tuesday, September 2nd, 2014

Celebrating 25 years of one of Reebok’s most revered silhouettes, Taiwanese-retailer INVINCIBLE channel inspiration from the youngest ever winner of a Grand Slam Tennis title to rework the classic Pump Certified.

Taking inspiration from the polo top worn by Michael Chang when he won the French Open, aged 17 years and 4months old, INVINCIBLE have decked out the basketball silhouette with a strong 90′s print pattern with accents of teal, purple and neon working well against the premium white leather uppers.

Signature Pump Certified decals such as the Pump system to the tongue and ERS unit to the sole finish off this 80′s throwback.

Release Information
Name: Reebok x INVINCIBLE The Pump Certified
Colour: White/Time Teal/Team Purple
Style Code: M44107
Launch Date: 6th September 2014

For more information, please to email us at [email protected].
 
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Reebok x Distinct Life GL6000 – Part Three

Friday, August 15th, 2014

Continuing their fruitful partnership, Reebok have teamed up with Detroit-based design collective Distinct Life to rework their silhouette of choice, the GL6000.

The third iteration of the classic Reebok runner sees DL stay true to form, decking out the sneaker in one of their four corporate colours, this time black. Constructed using premium leather and mesh underlays at the the toebox and side panels, the GL6000 is finished with suede branding, Distinct Life lace jewel and a fresh contrast midsole with gum outersole.

Release Information
Name: Reebok x Dinstinct Life GL6000
Colour: Black/Pebble/White
Style Code: M40984
Launch Date: 29th August 2014

For more information, please feel free to email us at [email protected].
 
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Reebok x mita sneakers x A Bathing Ape Instapump Fury OG – A closer look

Thursday, August 14th, 2014

After their initial preview, we now present you with a closer look at collaborative effort between Reebok, streetwear demi-gods A Bathing Ape and Japanese-retailer mita sneakers, who rework the classic Instapump Fury as part of the trainer’s 30th anniversary celebrations.

One of the most highly anticipated releases of the Summer, the Pump Fury is decked out in signature BAPE camo on the instantly recognisable cage whereas the trainer’s underlays are constructed using a black woven mesh with Moss and Earth tones for various accents throughout the trainer made from synthetic materials and plush suede.

The Pump Fury is finished off with a bright white midsole unit with a speckled heel, camo accenting and the embroidered Bapestar logo to the heel as well as classic Insta Pump decals.

Release Information
Name: Reebok x mita sneakers x A Bathing Ape Instapump Fury OG ‘Camo’
Colour: Black/Earth/Moss Green
Style Code: V61765
Launch Date: 16th August 2014

For more information, please feel free to email us at [email protected].
 
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Photography courtesy of Stef Wang/HYPEBEAST.

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