Unless you’ve been living under a rock for the past few months you will most probably have heard about the new Pretty Green label, founded by Oasis front man Liam Gallagher. A premium clothing line centred around limited edition product, that it’s creator would be happy to wear, Pretty Green is definitely not a rock star’s whim, rather a serious clothing line with real creative conviction behind it.

The content of the debut collection comes as no surprise, mod-influenced parkas, monkey jackets, and scarves sit alongside premium knits and tees that carry the Rubber Sole inspired signature logo. There is a real emphasis placed on the quality of finish and production, and only the best fabrics are used throughout the range. As Liam has famously said, Pretty Green is a product of a “lack of things I would wear” and as such every piece that makes its way into the collection has to get the Gallagher seal of approval first. As such, Pretty Green has a wide appeal that reaches far beyond fans of the band, with styling and finishing that ticks the boxes of the most ardent fashionistas.