Sitting in the heart of downtown Manhattan is Opening Ceremony – Not just a store, and not just a design house. Opening Ceremony is more a hub for like-minded global artists and designers, where they can display and sell their work, be it their art or fashion. Despite the colossal eclecticism that can be found at Opening Ceremony there is definitely a common thread that runs through everything within its walls; only the most innovative and maverick find themselves on show.

It is no surprise then that the clothing line that Opening Ceremony have created is something that is quite brilliant and markedly different to the majority of contemporary collections. A fitting representation of their ethos of innovation and variation, with impetus often placed on collaborations, joint projects with designers, artists and brands that many other people would choose to overlook.

Opening Ceremony’s stand-alone collection similarly balances progression with a real awareness of history and heritage. Classic shirting mixes with shawl collar cardigans and anoraks, the finish is as good as anything we have ever seen, with each piece given a brilliantly distinct and individual twist of it’s own.

Since first opening their doors in 2002 Opening Ceremony have caused quite a stir and we hope this collection, and their forthcoming collaboration with Pendleton will do the same here at End.

Some of our favorite styles from the new collection are pictured below, and please head to the Opening Ceremony section to view the full range.