In keeping with the unusually warm weather we’ve been experiencing here in the UK, Nike are treating us to a new release inspired by the coastline of Brazil, where the Sun shines the whole year round.

The ‘Beaches of Rio’ pack sees Nike continue to push the boundaries of its Engineered Mesh technology, this time through the medium of colour and they could not have chosen a better theme within which to do so.

Taking the water, sand, and bountiful exotic plant and animal life, they have created a selection of wildly colourful new looks for the Air Max 1, 90, 95 and 180 with lush green, bright blue and vibrant orange jumping off each silhouette.

These new colourways come complete with hyperfuse and nubuck uppers, ensuring that they don’t only look perfect for summer but that your feet will be kept cool and comfortable even as the sun bakes down on you, with each one sitting on top of a sand inspired speckle midsole.

Dropping at 00:01 AM BST on the 10^th of May, make sure to grab your own piece of Brazilian summertime with the Nike Air Max ‘Beaches of Rio’ pack here at End.

The Air Max 180 represents a landmark moment in the history of Nike Footwear. Nike has been incorporating air cushioning units into the soles of their performance footwear since 1979, forever changing the relationship between athletes and what they put on their feet. Not wanting to rest on their laurels, Nike’s team of experts worked throughout the 1980’s at their headquarters in Beaverton, Oregon to push the boundaries of this groundbreaking technology. The Air Max 180 was what they came up with.

Nike called on two of the industry’s most innovative and influential footwear designers, Tinker Hatfield and Bruce Kilgore, to help realize the full potential of the 180. An experiment with the limits of the system led them to create an air cushioning bag with a 50% larger volume than any previous model, offering an unprecedented level of shock protection. Nike’s drive to create the best product possible ensured that the Air Max 180 would set the precedent for over two decades of constant innovation in the realm of performance footwear.

This innovation provided the AM 180 with the feature that not only gave it its name, but defined almost every aspect of its design. Hatfield and Kilgore discovered that this larger cushion allowed them not only more support, but the opportunity for 180 degrees of that support to be visible. The rest of the shoes design was intended to compliment this. The AM 180 features a predominantly white, clean colourway with stabs of colour all gesturing towards the revolutionary sole unit.

In tribute to this legendary shoe, Nike have released this version recreating that iconic colourway and have given it their unique vintage treatment, in reference to its celebrated heritage. We think it looks fantastic.

Pick up your own piece of Nike’s history and become a part of the air-volution right here at End. The Air Max 180 OG Vintage – Coming Soon.

Nike have a long history of out of this world designs and have had more involvement with extra terrestrial life forms than any other sneaker brand we can name. In keeping with this and in celebration of the NBA’s mid season weekend the swoosh have opened the doors on their fictitious ‘Area 72’ testing facility and released an incredibly limited pack of reworked versions of some of their most popular basketball silhouettes.

For this Quickstrike release, the Blazer Mid, Vandal Premium, Air Force Max 2013, Lunar Force 1 Fuse and Barkley Posite Max have been infused with textures, colourways and detailing that have never been used on these shoes before. Every single one of the shoes in this highly anticipated pack has been given a breathtaking make over but one thing remains the same, each one retains the groundbreaking technology and design which made them such a success in the first place.

Texture has played an enormous role in the design of this pack, with cracked and textured patterned leather on the Blazer Mid and speckled uppers on the Barkley Posite Max. Galactic prints feature on the Lunar Force 1 and Air Force Max 2013 and the Vandal Premium features the luminescent soles that many of the shoes in this pack sit on.

One of the uniting features of this pack is the Ray Gun character which sits on the tongue of all of every ‘Area 72’ shoe. Tying together the theme, this iconic symbol is the is the mascot for Nike’s ficiticious Basketball team, the Roswell Rayguns.

The Area 72 Pack is set to be one of the most popular releases this year and every single shoe launches at 00:01 on Saturday 16^th of Febrary from the new Nike launch section of our website. We are expecting every single pair to fly, hover or even teleport out of our doors before you can blink.

Updated using both Hyperfuse and Premium treatments, this Quickstrike reworking of the Air Max ’97 perfectly combines the original OG colourway of Metallic Silver/Varisty Red/Black and Nike’s latest footwear technologies. As with the Air Max ’95, the Hatfield designed ’97 is characterised by its instantly recognisable single line layered uppers and iconic fully visible Air sole unit, features that are emphasised by the multi-layered Hyperfuse construction.

The Nike Air Max ’97 Premium NRG is now available online in very limited numbers. Please visit our Nike section of the website for a more indepth look…
 

 

 

 

 

We have teamed up with Hypebeast to give away some of this year’s most hyped footwear releases. Since establishing in 2005, we’ve developed a long history with aligning ourselves with some of the most reputable brands whilst offering our customers some of the most exclusive gear. The prize for this contest is no exception. With the recent launch of the coveted Air Yeezy 2, Hypebeast will join us and put two pairs (both colorways) of the Air Yeezy 2 up for grabs — giving a second chance to anyone who was not lucky enough to get their hands on a pair. To top off this momentous contest, a pair of Nike Air Foamposite One Galaxy Editions are also being included in the pack; making this a triple threat of this year’s most hyped-up sneakers. This is one contest that should not be slept on.

Enter through either Facebook or Twitter in the steps outlined below to ensure you’re eligible for the prize. A winning entry does not need the successful completion of both, however there is an increased chance of winning if you submit through both channels. The contest begins June 14, 2012 at 11:00 a.m. EST and concludes on June 17, 2012 at 11:00 a.m. EST. Winner will be randomly chosen and announced on June 22, 2012. Details on sizes available and how to enter can be seen below.

Sizes:
Nike Air Foamposite One Galaxy Edition — Choice of Sizes US8 / US9 / US10 / US11
Nike Air Yeezy 2 Grey — Choice of Sizes US7 / US9 / US10 / US12
Nike Air Yeezy 2 Black — Choice of Sizes US9 / US11 / US12

1. Like Hypebeast on Facebook
2. Like End Clothing on Facebook
3. Like the blog post on Hypebeast

OR

1. Follow Hypebeast on Twitter
2. Follow End Clothing on Twitter
3. Retweet the Hypebeast blog post using hashtag #EndYeezycontest

Originally released in 1987, the Air Safari trainer brought a new dimension to the Nike catalogue with its bold use of colour and novel patterned overlays. Inspired by a visit to a New York furniture store, legendary footwear designer Tinker Hatfield’s eye was caught by a premium Ostrich leather sofa, and he transferred elements of that onto his latest trainer design.

The Safari was initially designed for the track, however, due to the rugged leather construction it was regarded as a more durable trails shoe, the air sole unit being ideal for off-road conditions. Due to the bold, patterned colourway as well as the nature of the design – including the waved sole detail – the Air Safari was seen by many as being almost two decades ahead of its time. It was perhaps due to Nike’s recognition of this that the Safari received little promotion, and only really gained recognition due to Hip Hop artists such as Biz Markie donning pairs for photoshoots and PR opportunities that the Safari sold at all.

Now arriving as part of the Air Safari pack, this is only the second time the Air Safari has been re-released (the first in 2003) and it is joined by a reworking of fellow quarter-centurian, the Air Trainer 1, with both utilising the original materials and colourway as part of a highly limited Quickstrike release. To have a closer look at the pack, please visit the Nike Footwear section of our wesbite…

Due for delivery in July, Nike have unleashed some of their most prestigious styles from their illustrious back catalogue. Ranging from classic runners and vintage basketball profiles to more revered styles reworked to demonstrating the label’s unrelenting developments for technical and sporting excellence.

As usual, the July ’12 drop has its most popular styles as the backbone of the range with Nike plunging into their endless palette colourways and hues to revitalise the classic Air Max series. The same can be said about the ever-popular Blazer, again available in both Mid and Low, the majority of which are featuring the PRM treatment, adding a touch of luxury to the shoe. Vintage runners add another dimension to this drop, with VNTG styles from the much heralded V-Series – the Vortex and Vengeance – carrying on from April’s Blue Ribbon Sportswear Pack. Also dusted off from the archives are two bold basketball styles with a rich history, the Air Force 180 and the lauded Air More Uptempo as worn by Scottie Pippen at the 1996 Atalanta Olympic Games.

Rounding off the drop is the highly anticipated Air Safari. Having garnered somewhat of a cult following, this is the biggest re-release of the Safari since 2003 with the celebrated classic is reworked in both Vintage and Lunar Fuse+ styles. Both styles still have the legendary Tinker Hatfield’s original 1987 design at its core, with the particularly striking Fuse+ iterations melding Nike’s Hyperfuse breathable uppers with a stable-ride Lunarlon sole with Phylon cushioning, featuring Nike+ technology for added functionality.

For a closer look at our range of July Pre-orders, please visit the Nike Pre Order section of the website…

The name Blue Ribbon Sports won’t mean much to everyone, but for those with a feverish passion for all things trainer related, the evolution of this somewhat obscure brand is one of the most important. Back in 1964, BRS was a burgeoning sportswear company who operated as a distributor for Onitsuka Tiger, as they grew, so did their ideas and it wasn’t long before founders Bill Bowerman and Phil Knight started developing their own products, garnering universal respect with their forward-thinking design. In recognition of the change of direction, the Blue Ribbon moniker was dropped, and Nike was born.

For Spring/Summer 2012, Nike have released the ‘Blue Ribbon Sports’ Pack, celebrating two of Nike’s most revered runners, the Elite and the Air Vortex, and their illustrious past. Both trainers highlight some of Nike’s key developments along the way. The Elite is regarded as Nike’s first true runner, effortlessly combining a sleek, lightweight profile with the technical functionality of nylon uppers as well their newest development – the Waffle sole – heralding a coming of age for the Beaverton-based label when it was finally released in 1976. The Spring/Summer 2012 incarnation utilises No Sew technology which bonds synthetic overlays and mesh underlays together using high pressure welding to effectively meld them as one. As well as the NS, the Elite also gets the premium VNTG treatment, adding extra character to this timeless silhouette.

Developing on from the simple nature of the Elite, the Vortex was part of Nike’s fabled ‘V-Series’, successfully showcasing the prowess of the new Air technology. First released in 1985, the Air Vortex placed its focus on the supreme cushioning of the now infamous Air cushioning system. Teaming suede and mesh layers together with accents of 3M reflective panels, the Vortex has a true 80′s feel yet it stood the test of time due to the ground-breaking running technologies it showcased. The BRS-Pack editions of the Air Vortex are reworked in both VNTG and Hyperfuse technology, which like the No Sew, uses high pressure and heat bonding to meld several layers into one slim-line upper that is both lightweight and incredibly strong.

To have a closer look of the Blue Ribbon Sports Pack, please visit the Nike Footwear section of the site…