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Nike Air Foamposite Pro Premium ‘Elephant Print’

Tuesday, September 30th, 2014

Designed in 1997 by the incredible influential Eric Avar, the Air Foamposite is one of the most celebrated, revered and hotly debated silhouettes from Nike’s illustrious Basketball range.

Taking classic hardcourt styles as a starting point, Avar ingested a breadth of various influences to create a boot that looked more at home in a sci-fi motion picture than it did in the NBA. But as it was initially billed as a intimidating proposition for players to wear, the Foamposite has stood the test the time with almost two decades of iteration, reworkings and gametime under its belt.

The trainer’s ability to transfer from the court to the streets is also a sign of Avar’s brilliance and this latest iteration of the classic sneaker pays homage to one of Nike’s signature prints ‘Elephant’. Decked out in the instantly recognisable grey tones of the Elephant print, the shoe is enhanced by use of Hyper Pink to the sole unit adding a truly modern touch to this storied shoe.

Release Information
Name: Nike Air Foamposite Pro Premium ‘Elephant Print’
Colour: Wolf Grey/Black/Hyper Pink
Style Code: 616750-002
Launch Date: 4th October 2014

For more information, please to email us at [email protected].
 
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Nike Air Jordan 13 Retro ‘Reflective Silver’

Monday, September 29th, 2014

Designed by Tinker Hatfield and originally released in 1997, the Air Jordan 13 took inspiration from the black panther and was known for it’s cushioned sole which resemble a panther’s paw.

The latest iteration of the AJ13 Retro features brand new reflective colorway. Reflective material on the quilted upper and toe contrasts with black suede on the heel and black leather on the tongue. Infrared on the outsole and Jumpman logo introduces a pop of colour along with the original hologram inspired by the black panther eye.

Release Information
Name: Nike Air Jordan 13 Retro ‘Reflective Silver’
Colour: Reflective Silver/Infrared23-Black
Style Code: 696298-023
Launch Date: 4th October 2014

For more information, please email us at [email protected].
 
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Nike LeBron 12 ‘NSRL’

Monday, September 22nd, 2014

Unveiled to huge fanfare last week, the Nike LeBron 12 takes major strides in footwear design by housing two brand new innovations that add to their already immense arsenal of technology.

Billed as the most advanced on-court sneaker ever, the LeBron 12′s design draws upon ‘nature’s perfect shape’, introducing a Hex Zoom Air sole unit which features six pockets of air attuned with the foot’s natural articulation allowing for maximum shock absorption, as well as Megafuse which cuts down on the necessary layers of the upper, using a composite synthetic ‘booty’ that moulds to the player’s foot over time.

Unveiled as seven looks inspired by a range of influences, the first release is the ‘NSRL’ which reflects the fact that LeBron James wasn’t made in a lab, but made better by Nike’s research, testing and analysis. The LeBron 12 lead colourway reflects the process of turning data into design to create superior performance footwear.

Release Information
Name: Nike LeBron 12 ‘NSRL’
Colour: Hyper Turquoise/Black-Metallic Cool Grey-Hyper Crimson
Style Code: 684593-301
Launch Date: 11th October 2014

For more information, please to email us at [email protected].

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Nike Air Jordan XIV Retro ‘Black Toe’

Wednesday, September 17th, 2014

Following on from the Ferrari informed design of the ‘Challenge Red’, Nike have unveiled the latest iteration of the iconic Air Jordan XIV – ‘Black Toe’.

Designed by Beaverton legends Tinker Hatfied and Mike Smith, the 14 is one of the most fiercely debated styles from the Jordan series due to it’s direct influence from sportscar design through its sleek lines and premium materials.

Making a comeback for the first time since 2006, the revered ‘Black Toe’ features premium white uppers with a contrast black suede toebox and tongue. The hardwood classic is finished with red accents and a 14 distinct ‘Jumpman’ across the pairs of shoes as well as the signature ’23′ decal to the heel.

Release Information
Name: Nike Air Jordan XIV Retro ‘Black Toe’
Colour: White/Black/Varsity Red/Metallic Silver
Style Code: 487471-102
Launch Date: 20th September 2014

For more information, please to email us at [email protected].
 
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Nike LeBron 12 – A First Look

Wednesday, September 17th, 2014


 
Secretively assembled inside Nike’s headquarters in Beaverton, Nike have now unveiled the latest innovative step in on-court footwear; the LeBron 12.

Innovation is certainly the correct word to describe the advancement from the unworn LeBron XI to the latest from the James’ signature series with the introduction of new Nike technology, Nike Hex Zoom Air.

Drawing on ‘nature’s perfect shape,’ the Nike Sports Research Lab did away with a full-length Zoom Air midsole, instead opting to create six individual ‘mini-bags’ attuned with the foot’s natural articulation. Described by Nike designers as a kind of “[Nike] Free for Basketball,” Hex Zoom Air allows for precise impact absorption – a key ingredient in a shoe designed for a player with a 40+ inch vertical.

The design of the shoe itself has yet again been reimagined. Eschewing the panelled armoured look of previous models, Nike have introduced Megafuse which cuts down on the necessary layers of the upper, using a composite synthetic ‘booty’ that molds to the player’s foot over time.

The initial seven LeBron 12 colourways are inspired by LeBron James’ game, physical attributes and the analysis that went into the development of his latest signature shoe; kicking off with the LeBron 12 NSRL – the lead colourway of the launch that reflects Nike’s research, testing and analysis into make King James a certified legend of the game.

The Nike LeBron 12 ‘NSRL’ launches 11th October 2014. For more information, please email us at [email protected]
 
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Nike Air Max 90 ‘Denim’

Tuesday, September 16th, 2014

Being one of Nike’s undisputed success stories, the Tinker Hatfield designed Air Max 90 has undergone more reworkings and iterations than any other in the Air Max series. However, none have been able to marry the OG colourway with innovative new design such as this ‘Denim’ iteration.

Maintaining classic hits of Infrared throughout its design, the AM90 ‘Denim’ features off-white suede underlays with distinctive washed denim overlays finished with a subtle snakeskin swoosh.

Release Information
Name: Nike Air Max 90 ‘Denim’
Colour: Midnight Navy/Black/White/Infrared
Style Code: 700875-400
Launch Date: September 2014

For more information, please email us at [email protected].
 
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Nike Kobe IX Elite Low ‘University Red’

Friday, September 12th, 2014

The ninth signature silhouette from the Kobe series has been something of a success this year and following the release of the highly regarded ‘Hyper Grape’, Nike unveil their latest iteration – ‘University Red’.

The Kobe IX Elite Low has a strong cult following due to its dynamic athletic profile and on-court performance elements working effortless on the street. The ‘University Red’ featured predominantly red flyknit uppers with hints of mint green which transfers to the contrast black sole unit and flywire lacing system which is accented with green speckles.

As you’d expect from an Elite release, premium materials decorate this solid low top sneaker with the use of tumbled leather on the heel and tongue and reinforcing carbon fibre inserts throughout the midsole.

Release Information
Name: Nike Kobe IX Elite Low
Colour: University Red/Black
Style Code: 639045-600
Launch Date: 13th September 2014

For more information, please email us at [email protected].
 
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Nike Air Huarache ‘Love/Hate’ Pack Part II

Thursday, September 11th, 2014

Following on from part one of this tumultuous pack, the second installment of the Nike Air Huarache ‘Love/Hate’ Pack is ready to be unveiled.

Taking the ever-popular Air Huarache silhouette and decking it out in a plush red suede with black accents and sole, the pack is back up with the hardwood-pounding Air Flight Huarache in a contrast all black colourway. Finished in 3M reflective leather and speckled midsole, the basketball sneakers offers a slick alternative to the bold Huarache runner.

The Nike Air Huarache ‘Love/Hate’ Pack Part II launches Friday 12th September 2014. For more information, please email us at [email protected]
 
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Nike LeBron XI Premium ‘What The’

Monday, September 8th, 2014

Eleven years since its inception, LeBron James’ signature shoe continues to fuse performance technology with inspiration found both on and off the hardwood.

The latest iteration channels an aesthetic from another Beaverton-brand favourite, the SB Dunk. Seven years after the ‘What The Dunk’, the LeBron XI ‘What The’ remixes eight product design elements from past LeBron signature shoes, along with 20 different graphics and colours from previous editions such as tongue detailing of the LeBron VII to the Akron map on the LeBron V.

The sixth shoe designed from the ‘What The’ range and the fourth to make it to general release, the sneaker is a cornucopia of inspiration, featuring some of the most popular details rooted in innovation and storytelling, a trait that sets James’ shoes apart.

Release Information
Name: Nike LeBron XI Premium ‘What The’
Colour: Black Lava/Silver Ice/Galaxy Blue
Style Code: 650884-400
Launch Date: 13th September 2014

For more information, please email us at [email protected].

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Nike KD7 ‘Easy Money’

Monday, September 8th, 2014

Melding together sportswear innovation with Kevin Durant’s personal influences and life journey both on and off the court, the KD7 has become one of the most popular basketball models create.

The latest iteration of Durant’s signature shoe takes influence two sources; Kevin’s nickname of ‘Easy Money’ and groundbreaking American inventor Ben Franklin. Legends has it that in 1752, Franklin demonstrated that lightning was electrified air by attaching a metal key to a kite to attract a bolt of lightning.

As an ode to Franklin’s fascination with weather and his prominence on the US$100 bill, the ‘Easy Money’ colorway features green hues and graphics from the ‘Benjamin’ bill.

The trainer has been finished with KD’s personal touches with a silhouette of his home state of Maryland embedded on the outsole; and the names of his mother Wanda, his grandmother Barbara, his father Wayne, and his brother Tony on the forefoot strap.

Release Information
Name: Nike KD7 ‘Easy Money’
Colour: Mystic Green/Light Brown
Style Code: 653996-330
Launch Date: 9th September 2014

For more information, please email us at [email protected].
 
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