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Nike Air Jordan VII Retro ’30th Anniversary’ – Launching 7th March

Tuesday, March 3rd, 2015


Inspired by the nighttime lights of Barcelona, the latest iteration of the Nike Air Jordan VII Retro is a snapshot from the historic summer of 1992.

With this inspiration firmly informing the make-up of this Jumpman classic, the Air Jordan VII features black nubuck uppers and smooth leather with pops of Infrared23 and Retro.

As you’d expect with this remastered release, the premium materials enhance this iconic silhouette which is finished with 30th anniversary branding to the insole and OG decals such as the ’23′ heel panel and embroidered Jumpman to the perforated ankle support.

Release Information
Name: Nike Air Jordan VII Retro ’30th Anniversary’
Colour: Black/Blue Graphite/Retro/Infrared23
Style Code: 705350-007
Launch Date: 7th March 2015

For more information, please email us at [email protected].

END. x Hypebeast #HYPENEVERENDS Competition

Monday, March 2nd, 2015


The adidas Yeezy 750 Boost and Nike x fragment design Air Jordan 1 were undoubtedly some of the hardest sneakers to get your hands on in recent months.

Knowing that, we’re giving those who missed out an opportunity to win both shoes as part of a contest pack sponsored by HYPEBEAST. Both the Yeezy Boost and Air Jordan 1, both in US 10 (UK 9), will be given away together to one lucky winner via this contest.

Enter through Instagram by following the steps outlined below to ensure you’re eligible for the prize. The winner will be picked on 6th March and contacted directly. Good luck!

1. Follow @HYPEBEAST and @end_clothing on Instagram
2. Tag a friend in the comments section of our Instagram announcement post
3. Repost the image and tag #HYPENEVERENDS

Nike Classic Cortez Premium QS – Launching 28th February

Thursday, February 26th, 2015


A pioneer on the track since 1972, the Nike Cortez revolutionised the running world through the innovative thinking of track coach Bill Bowerman. His vision was simple: create a running shoe that’s as comfortable as it is durable. The result not only allowed his athletes to run longer and faster, but it also changed the sport.

Building off its immediate success, the Cortez became an even bigger star within the community. Embraced for its undeniable comfort and simple, yet versatile appearance, the classic colourway moved from the pavement to the big screen in iconic fashion. Celebrating its legendary 43-year journey, the Cortez returns to reignite the passion of a running classic.

Arriving in its original colourway, the Classic Cortez features a premium white leather upper, signature foam tongue and varsity red Swoosh. A full-length EVA foam midsole adds a thick layer of padding, whilst a rubber outsole molded in a herringbone pattern provides superior traction in classic Cortez form.

Release Information
Name: Nike Classic Cortez Premium QS
Colour: White/Varsity Red/Varsity Royal
Style Code: 724262-184
Launch Date: 28th February 2015

For more information, please email us at [email protected].

Nike x fragment design Sock Dart SP ‘Photo Blue’ – Launching 26th February

Wednesday, February 25th, 2015

sockdartphoto
 
The penultimate release from this extremely popular collaborative is due to land this weekend with Nike and fragment design picking a vibrant hue the sportswear giants never-ending palette to use on the contemporary Sock Dart SP – ‘Photo Blue’.

Back after 10 years in the sneaker wilderness, the Sock Dart remains one of the most innovative and thought provoking silhouettes to be ever developed by Nike’s HTM team.

Now re-released as part of the Beaverton-brand’s NikeLab imprint under the guidance of one of the inspirational trio from that groundbreaking HTM team, fragment design head honcho Hiroshi Fujiwara, the latest iteration of the runner incorporates some of the sportswear giant’s most recent technical advances.

Constructed from uber-lightweight and responsive flyknit uppers, the Sock Dart is instantly recognisable from its distinctive perforated rubber strap fastening and contrast white sole unit and heel support both baring the iconic swoosh.

Release Information
Name: Nike x fragment design Sock Dart SP
Colour: Photo Blue/Summit White
Style Code: 728748-401
Launch Date: 26th February 2015

For more information, please feel free to email us at [email protected].

Nike Air Max 1 V SP Tier Zero ‘Patch Pack’ – Launching 26th February

Tuesday, February 24th, 2015


Offering a considered viewpoint on the evolution of Air Max through military-inspired decals and colourways, Nike have unveiled the ‘Patch Pack’ for February 2015.

Taking the iconic Air Max 1 silhouette, the Beaverton-based brand have produced three monochromatic iterations of the shoe, namely Steel Green, Black and Sand, elevating the runner by way of innovative No Sew mudguard and robust canvas uppers which boast polyester details such as the instantly recognisable swoosh.

The collection acquires its name from the velcro AM1 patch to the tongue which is customisable with a set of 22 complementary patches which references key people and landmarks throughout the history of Air Max. Every patch telling its own story, their are significant nods to Air Max creator Tinker Hatfield, NikeLab stores in London, Paris, Milan, New York and Shanghai.

Release Information
Name: Nike Air Max 1 V SP ‘Patch’
Colour (Style Code): Steel Green (704901-300), Black (704901-001), Sand (704901-200)
Launch Date: 26th February 2015

For more information, please email us at [email protected].

A History of Flight – An animated look at the history of Air Jordan.

Friday, February 20th, 2015


 
Charting the rich 31 year history of the Jordan brand, web-imprint Bleacher Report present this spirited animation showcasing every iteration of Air Jordan from the swoosh-laden OG to the innovative XX9.

As well as charting the history of the iconic Nike line, the animation shows iterations of each style and nicknames informed by graphics with a touch of humour to each slide.

Shop Air Jordan.

Nike Air Huarache Run PA ‘Stingray’- Launching 19th February

Wednesday, February 18th, 2015


Taking inspiration from a creature which was said to have took a finger from the mighty Hercules, Nike have unveiled the latest iteration of its ever-popular Air Huarache silhouette.

Dubbed ‘Stingray’, the Air Huarache Run PA is enhanced by way of all-black uppers with pebbled leather overlays and a woven vamp adding an extra dimension to the Tinker Hatfield designed sneaker.

Adorned with all the decals of its OG counterpart, the PA is finished with sea glass neoprene bootie, a contrast off-white midsole and pitch-black outsole.

Release Information
Name: Nike Air Huarache Run PA
Colour: Black/Black/Sea Glass
Style Code: 705008-001
Launch Date: 19th February 2015

For more information, please email us at [email protected].

Nike Air Jordan IV Retro ‘Oreo’ – Launching Saturday 21st February

Monday, February 16th, 2015


Originally released in 1989, the Tinker Hatfield designed Nike Air Jordan IV is arguably one of the Jordan Brand‘s most loved releases with it’s external skeleton, visible air unit and strong branding.

Remastered for 2015, this premium reissue takes one of the original retro colourways – ‘Oreo’ – to a whole new level more than 15 years on.

Utilising the original silhouette, the latest iteration of the AJ4 is constructed from tumbled leather uppers in black with mesh panelling now withdraw for perforated leather for a more premium look.

The release is finished off with speckled tech grey accents and midsole unit and contrast Jumpman branding to the heel and tongue.

Release Information
Name: Nike Air Jordan IV Retro ‘Oreo
Colour: Black/Tech Grey
Style Code: 314254-003
Launch Date: 21st February 2015

For more information, please email us at [email protected].

Nike Air Jordan X Retro 30th Anniversary ‘Bulls Over Broadway’ – Launching 14th February

Thursday, February 12th, 2015


Celebrating 30 years of the Jordan Brand, sportswear giant Nike have unveiled this remastered tribute to his Airness and his legendary spell at the Chicago Bulls.

Paying homage to Michael Jordan’s feat of pulling off twenty separate 40-point games at Madison Square Garden over his illustrious career, the AJX is decked out in the Bulls’ colours with red premium leather uppers with black accents to the lace set, tongue and sock liner.

The startling silhouette is finished with a speckled grey Phylon midsole, black heel tab, embroidered patch to the reverse of the tongue and the iconic jumpman logo to the heel.

Release Information
Name: Nike Air Jordan X Retro 30th Anniversary
Colour: Gym Red/Black/Wolf Grey
Style Code: 705178-601
Launch Date: 14th February 2015

For more information, please email us at [email protected].

Nike Air Jordan 1 Low OG ‘Bred’ – Launching 14th February

Wednesday, February 11th, 2015


Taking the infamous Air Jordan 1 OG ‘Bred’ as its base, Nike have introduced this legendary colourway to the instantly accessible Low iteration for Spring 2015.

This remastered Jumpman Low takes on Jordan Brand’s endearing ethos for 2015 of using luxury materials and upping the ante on construction and finish to produce a truly worthy release.

As you’d expect from this signature colourway, the uppers are decked out in black with red underlays adding just the right amount of contrast, all sat atop of a fresh white midsole and varsity red outsole.

A highly anticipated release, the AJ1 Low OG is finished with classic decals such as a perforated toebox and embroidered tongue branding whilst the iconic ‘wings’ logo has moved for the ankle to the heel tab for an authentic contemporary touch.

Release Information
Name: Nike Air Jordan 1 Low OG ‘Bred’
Colour: Black/Versity Red/Sail
Style Code: 705329-001
Launch Date: 14th February 2015

For more information, please email us at [email protected].

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