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New Balance M997 – Made in the U.S.A. ‘Premium Leathers’

Friday, September 12th, 2014

One of the best New Balance silhouettes of all time, the Made in the U.S.A. M997 is getting a well deserved reissue for 2014, in its original silhouette and put together by the expert craftsmen at the original New Balance factory in the Boston, Massachusetts.

As well as the ‘Premium Leathers’ pack, the 997PR is constructed with plush suede, textured leather and suede uppers sitting on top of an ENCAP cushioned midsole with a built up heel unit.

This is a top quality reworking of an all time great design and is now available online.

New Balance M1500 ‘The Gentleman’s Choice’ Pack

Wednesday, September 3rd, 2014

Taking influence from more traditional footwear styles, New Balance have applied premium leather and natural hues their classic M1500 silhouette to form the ‘The Gentlemen’s Choice’ Pack.

Sitting on top of the standard ENCAP sole unit, the Made in England trainer is available in two colourways and features tan, brown and cordovan-informed hues to it signature panelled uppers. The toebox has been upgraded from mesh to a more luxurious leather whilst the tongue is embroidered with ‘The Gentlemen’s Choice’ as well as New Balance branding.

The New Balance M1500 ‘The Gentleman’s Choice’ Pack is now available via the New Balance Pre-Orders section.

New Balance x Capsule MT580 ‘Tux’

Wednesday, August 6th, 2014

Toronto-based Capsule have teamed up with New Balance to rework the MT580 model, paying homage to something akin to the retailer’s national dress code, the ‘Canadian Tux’.

Taking the technical runner’s paneled silhouette, Capsule have dressed the MT580 up with washed denim uppers and contrast rinsed denim to the tongue and heel tab.

Enthused by the finer details of the classic five pocket jean, the sneaker is finished with a tan leather patch to the tongue, denim laces, Capsule branded lace dubrae and insole, red denim ‘N’ decal and white stitching throughout, whilst the sole unit offer a fresh contrast with its white midsole and gum outsole.

Release Information
Name: New Balance x Capsule MT580CBU ‘Tux’
Colour: Denim
Style Code: MT580CBU
Launch Date: 13th September 2014

For more information, please feel free to email us at [email protected].

New Balance MRT580 ‘Japan Pack’

Thursday, July 31st, 2014

New Balance’s technical runner, the MRT580, is usually reserved for some of the more outlandish colourways showcasing the strong build of the sneaker. This is something the brand’s Japanese imprint has built upon with the release of the retina-rattling MRT580 ‘Japan Pack’.

Initially billed as an Asia-only release, the ‘Japan Pack’ features three vibrant colourways that take style cues from Japan’s terrain, focusing on the country’s rocks, sand and soil. The collection is crafted from an assortment of materials ranging from suede, pigskin, and mesh with reflective 3M accents and paint-speckled midsoles.

The New Balance MRT580 ‘Japan Pack’ launches September 2014. For more information please email us at [email protected].

New Balance A/W’14 Blue Tab Collection

Wednesday, July 30th, 2014

The third installment from New Balance Blue Tab range sees the sportswear brand rework a trio of their more contemporary silhouettes for the Autumn/Winter season.

Following on from the burgundy and then the black colourways, the latest collection sees the three performance runners, 890, 1400, and 1600, decked out in a grey and red combo utilising some of NB’s technical advances in footwear.

Technology such as REVlite midsoles, DYNARIDE outsoles, ABZORB crash pads all help to support lightweight No-Sew uppers featuring organic detailing which adds an accessible element to the sneakers.

The New Balance A/W’14 Blue Tab collection launches Friday 8th August via the END. webstore. For more information, please email us at [email protected].

New Balance MR996EW – Now available to pre-order.

Monday, June 2nd, 2014

The 996 is one of New Balance’s most dependable and instantly recognisable silhouettes with its bold branded and Revlite sole unit.

The latest iteration sees the runner given a premium facelift with the usual pigskin and mesh uppers eschewed for more luxe leather make-over. The usual details still feature such as ENCAP cushioning and perforated overlays but the classy carte blanche reworking adds a whole new level of fresh sophistication which lend to almost any ensemble.

The New Balance MR996EW is now available via out New Balance Pre-Orders section of the webstore.

New Balance 577 “25th Anniversary” Pack – Coming Soon

Wednesday, May 28th, 2014

Sitting firmly amongst the most treasured New Balance silhouettes, the 577 has been made right here in the UK for a quarter of a century and to celebrate this enviable milestone the good people at Flimby have created these two new limited editions.

Having appeared in 132 different make ups since it’s debut, New Balance have taken it right back to the beginning with two OG colourways in supple suede and breathable mesh, with both iterations sitting on top of an Encap cushioned midsole which has been given the vintage treatment.

For a closer look, please visit our New Balance Pre-Order section.






New Balance Made in the USA – Online Now

Friday, May 16th, 2014

The hallmark of some of the most coveted New Balance designs, those silhouettes lucky enough to be put together in the home of this running legend are some of the best money can buy.

A true New Balance collection isn’t finished without something from their Made in the USA range and for S14 the good people at their Massachusetts based head quarters have given the people of Europe an opportunity to add to their collections in style.

Previously unavailable to purchase in Europe, two editions of the Made in the USA 574, an absolute classic NB silhouette have just dropped online right here at END.

Hot on their rigidly stablised heels is another classic NB style, also made in the USA, the New Balance M1300NW has taken a new Teal & White colourway and shares the same speckled sole detail as the US574CY and the US574BP.

Online now, head to the New Balance section for a chance to pick up a pair of New Englands finest.




New Balance M996BB – Coming Soon

Wednesday, April 30th, 2014

The iconic 996 silhouette is essentially New Balance in a nutshell – a dependable runner showcased with a considered colour palette and exquisite construction.

The latest iteration is the M996BB, made at the company’s factory in Boston, Massachusetts, features an almost patriotic colourway with a blue toe box and side panels coupled with a red heel vamp and white leather panel. Constructed in pigskin suede with mesh underlays, the trainer is finished with premium leather in tan to the heel tab and ‘N’ branding.

Release Info
Name: New Balance M996BB – Made in the USA
Colour: Blue/Red/Tan
Style Code: M996BB
Release Date: Now available on pre-order.

New Balance x Shelflife x Dr. Z ML574CG ‘City of Gold’

Tuesday, April 22nd, 2014

The iconic New Balance 574 silhouette is revered the world over for it simplistic yet athletic design. This sentiment is highlighted by the upcoming collaboration between Flimby’s finest and Johannesburgh’s Shelflife.

Tapping into the skills of local designer Dr. Z, the South African retailer has turned the classic sneaker on its head. Taking style cues from around their illustrious city with such influences like its famous gold trade, local train system, “Parktown Prawn” king cricket, and African tribal art, the ‘City of Gold’ makes use of premium materials such as pigskin suede, nubuck and reflective 3M to give it a completely enhanced feel.

Comprehensively packaged, the shoe is finished with removable ‘N’ branding, speckled midsole, matching yellow lace locks and jewels, king cricket keyring and dual branded carry bag, the collaboration does not disappoint.

The New Balance x Shelflife x Dr. Z ML574CG ‘City of Gold’ launches Friday 25th April. For more information, please email us at [email protected].


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