The iconic New Balance 574 silhouette is revered the world over for it simplistic yet athletic design. This sentiment is highlighted by the upcoming collaboration between Flimby’s finest and Johannesburgh’s Shelflife.
Tapping into the skills of local designer Dr. Z, the South African retailer has turned the classic sneaker on its head. Taking style cues from around their illustrious city with such influences like its famous gold trade, local train system, “Parktown Prawn” king cricket, and African tribal art, the ‘City of Gold’ makes use of premium materials such as pigskin suede, nubuck and reflective 3M to give it a completely enhanced feel.
Comprehensively packaged, the shoe is finished with removable ‘N’ branding, speckled midsole, matching yellow lace locks and jewels, king cricket keyring and dual branded carry bag, the collaboration does not disappoint.
The New Balance x Shelflife x Dr. Z ML574CG ‘City of Gold’ launches Friday 25th April. For more information, please email us at email@example.com.