Welcome to End


New Balance x Shelflife x Dr. Z ML574CG ‘City of Gold’

Tuesday, April 22nd, 2014

The iconic New Balance 574 silhouette is revered the world over for it simplistic yet athletic design. This sentiment is highlighted by the upcoming collaboration between Flimby’s finest and Johannesburgh’s Shelflife.

Tapping into the skills of local designer Dr. Z, the South African retailer has turned the classic sneaker on its head. Taking style cues from around their illustrious city with such influences like its famous gold trade, local train system, “Parktown Prawn” king cricket, and African tribal art, the ‘City of Gold’ makes use of premium materials such as pigskin suede, nubuck and reflective 3M to give it a completely enhanced feel.

Comprehensively packaged, the shoe is finished with removable ‘N’ branding, speckled midsole, matching yellow lace locks and jewels, king cricket keyring and dual branded carry bag, the collaboration does not disappoint.

The New Balance x Shelflife x Dr. Z ML574CG ‘City of Gold’ launches Friday 25th April. For more information, please email us at info@endclothing.co.uk.

New Balance ‘National Parks’ Pack

Friday, February 21st, 2014

Drawing inspiration from the national parks of the USA, New Balance have reinterpreted some of their signature styles with various hues of the parks themselves.

Named the ‘National Parks Pack’, classic silhouettes; M1300, M998, M996 and M990, have been upgraded even further than their already premium roots with a selection of carefully considered materials such as pigskin and plush suede.

These materials are set off with colourways sympathetic to the natural surroundings of the park; whether it be the blues of the sky and the green and greys of the nartural landscape and countryside.

Now available online and instore, visit the New Balance section of the website.




HYPEBEAST Giveaway: END. of Year Sneakers

Monday, February 10th, 2014

The Chinese New Year of the Horse is here and to help celebrate we’ve teamed up with Hypebeast to offer a pack of footwear fire to one lucky reader. Look forward to six different sneaker models (size UK 9) including the Ronnie Fieg Gel-Lyte V from Asics, the Ronnie Fieg x New Balance 1600, the Sneaker Freaker x PUMA Blaze of Glory as well as pairs of Nike LeBron x EXT ‘Black Suede / Mint, Jordan 5 Grape and last but not least, the Air Zoom Flight ‘The Glove’.

Enter through Instagram by following the steps outlined below to ensure you’re eligible for the prize. Here are the start and end dates for the contest:
Winners will be randomly chosen and announced on February 20th 2014. Details can be seen below.

1. Follow @HYPEBEAST on Instagram
2. Follow @end_clothing on Instagram
3. Repost this image and tag #ENDOFYEARSNEAKS

Open to Global readers. All prizes won by minors will be awarded to their parents or legal guardians on their behalf.

The maximum number of entries allowed during the Giveaway Period is one (1) per person. Any attempt by a person to submit more than the stated maximum number of entries will be disqualified from participation in this Giveaway. We are not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected or postage-due entries, which will be disqualified. By participating, all entrants agree to abide by these Official Giveaway Rules.

Please allow 6-8 weeks for prize delivery.

For more information and competition rules, please visit HYPEBEAST’s competition page

New Balance ‘Blue Tab Pack’ Launches 11/10/13 at End.

Tuesday, October 8th, 2013

While New Balance’ classic runners are an absolute mainstay and a definite favourite for us here at End, we are consistently impressed with their continued dominance in the field of running.

A brand dedicated to creating cutting edge footwear, New Balance is celebrating their passion for performance with the Blue Tab Pack, a selection of minimal re-imaginings of some of their best loved modern runners.

Consisting of the M890BN, the MR1400BN and the MRC1600N, the Blue Tab Pack decks each of these technical runners in sleek Burgundy/Navy colourways, with all of their advanced cushioning units in off white.

Launching here at End on the 11/10/13, head  to our Launch page to take a closer look and check out our New Balance section to explore out hand-picked selection of their much loved runners.

New Balance Tea Pack Launch Party – Video Recap

Tuesday, August 20th, 2013

Our friends at CS Visuals were on hand once again to document our hugely successful launch party for the New Balance ‘Tea Pack’, check out their video re-cap below and head over to our New Balance section for chance to snatch up one of the few remaining pairs from this highly sought after release.

New Balance – Tea Pack Release Party At End from CS visuals on Vimeo.

New Balance 576 Made In England ‘Tea Pack’ – Official Launch Party 08.08.2013

Tuesday, July 30th, 2013

There’s nothing more quintessentially English than tea. Whether it’s in the office, at home or sat outside a tent in the middle of nowhere, it’s safe to say we are a nation of tea drinkers. This is a notion that is firmly backed up by the people of Flimby who have dedicated a whole pack to the nation’s favourite drink.

The ‘Tea Pack’ comprises of three colourways of New Balance’s ever-popular 576 style, each colourway inspired by the three most popular varieties of tea at the NB factory in Flimby; English Breakfast, Earl Grey and Peppermint. Each style includes a tongue label graphic highlighting the specific tea that inspired it’s colourway and matching lace lock. High-end material executions for this premium pack include luxury nubuck and pigskin uppers and extra laces packaged in a collectable tea bag.

To celebrate the release of this collection, we are hosting an exclusive launch party at our End Hunting Co. store on Thursday 8th August 2013. From 6–9pm, you can enjoy free drinks and purchase the sneakers along with your own limited edition tea fuser and specially blended loose tea courtesy of our friends at Ringtons. You’ll also have the chance to win all 3 pairs of sneakers.

To find our End Hunting Co. store and updates on the event, visit our Facebook page. For more information on the New Balance 576 Made In England Tea Pack, please email info@endclothing.co.uk.






New Balance x United Arrows – CM1500UA ‘Sand’

Monday, April 22nd, 2013

New Balance are no stranger to an all beige Japanese takeover of some of their celebrated running silhouettes, much less even, to all beige versions of their 1500 model. Taking a crack at this colour scheme now is Japanese retailer United Arrows, with an intriguing tonal make over.

The CM1500UA is constructed with all suede uppers maintaining the integrity of the materials by refusing to give in to a degree of perforation and only making allowance for a comparatively minute amount of mesh.

This tonality extends to everything on the uppers, from the embroidered tongue branding, classic woven ‘N’ and laces, which can be exchanged for a bold set of orange replacements, should you require a hit of colour. These subtle, smooth and sleek uppers sit on top of a creamy white midsole complete with Encap cushioning and durable rubber outsole.

To get your fair share of Japanese design, full tonality and classic comfort, pick up a pair of the New Balance x United Arrows CM1500UA from our New Balance section from 00:01am BST on the 27/04/2013.





New Balance 25th Anniversary Edition 576

Tuesday, January 29th, 2013

The ’576′ is regarded by many as the quintessential New Balance style, straddling the boundaries between functional sportswear and accessible everyday footwear. The Flimby-based trainer manufacturer are paying homage to this classic style by giving the shoe a premium makeover marking its 25th anniversary.

Available in two classic colourways, Navy (576NGA) and Grey (576SGA), the design and composition is sympathetic to the 1988 OG silhouette. The shoe is given a premium touch with the use of Pigskin overlays on authentic nylon mesh underlays with soft leather to the heel tab and collar. All the standard performance related technology you’d expect are incorporated such as ENCAP cushioning to the sole unit. A touch of nostalgia completes the pack by way of an oxidised heel counter and original branding to the insole, limited edition shoebag and OG shoebox.

For a closer look at the New Balance 25th Anniversary 576, please visit our New Balance section of the webstore.






New Balance x Herschel Supply Co. – Launches 02-02-2013

Tuesday, January 8th, 2013

Two true End favourites combine early next month for what is set to be a hugely popular colab series. New Balance and American outdoor ‘equippers’ Herschel Supply Co. have reworked two iconic silhouettes, the 710 and 420 with staggering results. Each shoe is made from a combination of suede and nylon mesh, finished with a contrast paisley lining and bespoke graphics.

Not one to be missed, this limited release will drop at at end on the 2nd Feb….

Email info@endclothing.co.uk for further details and pricing…










New Balance – Made In USA Collection

Friday, October 26th, 2012

With production in three different countries, all offering their unique slant to the brand, there aren’t too many better than crag-hopping gym-friendly New Balance. It’s said that the higher the style number, the comfier and more elaborate the specification will be. This can only be good as the drop is laden with iconic ‘Made in the USA’ styles, with a heady mix of 996, 998 and 1300 styles presented in a range of both classic and off-beat colourways.

To have a closer look at the Made In USA collection as well as the rest of our NB selection, please visit out New Balance section…








Sign up...

Subscribe to our newsletter for all the latest information on
product releases, competitions and special offers.

You have been successfully subscribed.