Founded in 2002, Kitsuné have developed beyond their Parisian roots to become a definite player in the fashion world. The tale reads that founding partners, Gildas Loaec and Masaya Kuroki, met on the set of a Daft Punk video and embarked on a trip to Japan where they decided to create a company combined their two greatest passions – fashion and music. With the help of London based design studio Åbäke, they set up their company and named it after the Japanese for fox, ‘kitsuné’.

The Spring Summer 2012 collection adds a Parisian twist to the theme ‘The Great Gatsby’, mixing timeless silhouettes with soft pastel shades and subtle detailing. Although the label still holds onto its Parisian roots, the construction and manufacture of the collection is truly global, using materials such as Japanese Oxford cotton in pieces that are made in Italy. The first drop from the new collection includes the Classic Shirt updated in seasonal pastel hues of pink and blue and the Classic Stripe Oxford Shirt in timeless blue and white stripe. The Classic Boat Shirt features all-over embroidered boats and anchors, adding a nautical twist to the classic Kitsuné style. The Irregular Polo shirts are finished in washed out pastel shades of rose or grey, perfectly complementing the shirting.

The Oxford Jacket is a lighter weight reworking of the classic formal blazer that features gold button detail, perfect for the forthcoming spring weather. Kitsuné continue their collaboration with U.S moccasin craftsman Quoddy for the Spring season, with a slip on moccasin available in Moss & White or Grey & Peach. These highly limited shoes are handmade in Maine, USA and feature all the hallmarks a great Quoddy shoe, updated in unmistakably Kitsuné fashion.

For a more detailed look at the collection, please visit the Kitsuné section of our website…

Parisian label Kitsuné is now five years old, and in our opinion has just delivered their best collection yet. The brand has strong links with the musical scene through its record label, which helps their clothing line stay ahead in the style stakes. In addition to style, special care is given to the quality of the fabric and the tailoring of the garments. The brand strategically sources factories that still embrace artisan methods for a durable and timeless product. Combining the philosophy of tradition with a modern attitude and shapes for clothing that lasts.

The latest collection stays true to the brands Parisian roots, with a traditional red, blue and white colour palette. The shapes are classic, with the Kitsuné polo and oxford shirt making a welcome return. Tees have been a notable edition to the range, with a vibrant selection perfect for the warmer weather.

Part one of the Autumn / Winter collection is available online now. Keep an eye out of the second drop, which includes a very special Quoddy collaboration.