AW09 is Billionaire Boys Club and sister brand Ice Cream’s 9th season, in this time Pharrell and Nigo have introduced a huge number of highly original and distinctive logos, characters and motifs to the unsuspecting fashion world. From the cone head to the space dog, everything from jeans to hats have carried their ingenious branding, and season 9 is no exception.
As with previous collections the pre-season look book caused a real stir, full of the more outlandish pieces and giving a taster of the range’s new characters and designs. The AW09 look book showed pre-occupations with hunting, metropolis, ‘space beach’ and ray guns, as well as old classics like the waffle, robots and dripping ice cream.
Our first shipment of BBC sees many of these new themes and old classics coming together in a typically small, but perfectly formed release. The premium Japanese cotton tees that are synonymous with Billionaire Boys Club carry prints of hunting scenes, space pilots, ice creams of many denominations and the famous BBC x N.E.R.D. Heart and Mind graphic.
Preppy influenced striped helmet logo polos, the ubiquitous trucker cap, this time with the new Peppermint IC logo across the front, and a brilliant plaid flannel shirt with the conehead logo complete this mini-drop. With the rest of season 9 promising to be just as good, the next few months should be pretty exciting for all you BBC/Ice Cream fans out there!


