Very few brands can boast the kind of history and influence that Fred Perry can, the brand with the iconic Laurel logo has been adopted by generation after generation, without ever altering their key ideals and design principles. 100 years on from the birth of it’s founder, Fred Perry clothing can once again boast a collection fully befitting the name of one of this country’s greatest sport and style luminaries.
This week has seen the arrival of a large chunk of Fred Perry AW09, a collection that ranges from iconic polos and knits to the bags and accessories that have been so popular in recent years, as well as a very special collaboration with another English fashion stalwart. This delivery is full of lines that are perfect for an English summer – whatever it may throw at us – be it shirting and knitwear for warm nights, polos for day wear or bags for holidays and days out, there is something for everyone.
Back in stock are some timeless classics such lambswool cardigans and v-necks in neutral shades with subtle branding, relying on high quality British production and finishing as opposed to garish colours, gimmicks and over-sized emblems. The rest of the knitwear is far from shabby either, we have an Italian-produced merino wool roll-neck and a waffle-knit cardigan, providing a continental feel in terms of both design and manufacture.
With many of us jetting, or at least megabussing somewhere this summer, what better way to carry your particulars than in a Fred Perry bag? This season sees another move on in their accessories range, and with small shoulder bags for day use, holdalls, barrel bags and inflight cases there is something for any journey.
The Fred Perry brand also has no fear when it comes to adapting, as the M120 polo shirt has proven. Produced in Japan as a response to the needs of the growing Japanese market, the M120 is slimmer cut and shorter. It takes the classic M12 twin tipped silhouette and tweaks it ever so slightly, keeping all the features that made the original so great. This season sees four brilliant colours of M120 released into the UK, and here at End!
The Mod movement is closely associated with Fred Perry, however they are not the only brand to have been warmly embraced by this style-centric bunch, British manufacturer Tootal have been producing their scarf of choice for years. Their famous patterned scarves are often worn in conjunction with Fred Perry knits, shirts and jackets. Tootal have once again teamed up with Fred Perry to produce a limited range of two-sided patterned scarves.
This season has definitely seen yet another step up from Fred Perry in terms of sourcing and producing the best designs they can. The choice to keep production in Portugal, Japan, Italy and the UK has been a great move, the quality and finishing on these great lines is exceptional and showcase the brand brilliantly.
Head to the Fred Perry section to view this first drop of great new product…
