Those of you who regularly visit our High Bridge store will more than likely have noticed the banging, clattering (and tea drinking!) coming from the builders in the shop next door over the past few months. Well, the banging and clattering is nearly over, and in a few weeks time we will be opening the doors of the newest ’wing’ of End – The End Hunting Co. We thought long and hard about the concept behind our new venture, and decided that as it was to be a retail space selling the most premium and progressive brands, in surroundings of the highest quality to showcase these brands to their fullest.

All involved appreciated the appeal of clean minimalism and neat design, but we wanted something that really captured the unique nature of the product, as well as the luxury and heritage of many of the brands. So, after much ‘discussion’, the idea of the End Hunting Lodge was born. Inspired, as the name suggests, by hunting and outdoor pursuits, the Hunting Lodge draws on the opulence and luxury of many 20th Century gentleman’s clubs, with wooden clad walls and ornate antiques, and fuses it with rustic Americana influences.

The brands that are set to be showcased in the Lodge vary dramatically, but all are of the highest quality, and are leaders in their respective fields. The selection we have hunted down includes the best heritage American shirting, high-end Japanese fashion, the rarest collaboration product, and the finest Italian heritage jacketing. We will leave the full details to another time…

We are hugely excited to be able to bring this concept, and these great brands to our cobbled, Newcastle home, and we look forward to seeing faces new and old in the store. Over the next few weeks we will be providing further information regarding the store and the final brand list, as well as details of the launch party and a few special competitions we will be running alongside it…