Welcome to End

Blog

ASICS x Packer Shoes Gel Lyte III ‘Dirty Buck’ – Launching 28th February

Thursday, February 19th, 2015


Celebrating 25 years of the highly revered Gel Lyte III, ASICS continue their longstand fruitful partnership with New Jersey’s Packer Shoes on a rendition of the classic runner.

Dubbed ‘Dirty Buck’, this iteration of the Gel Lyte III is informed by Dirty Buck style footwear, rejuvenating the sneaker with beige suede uppers and an attention grabbing red brick midsole unit, mimicking the infamous shoe.

A truly distinctive release, the GL3 is finished with tan midsole accents and leather heel tab, white leather collar, 3M detail to the toebox and Packer branding to the rear panel.

Release Information
Name: ASICS x Packer Shoes Gel Lyte III ‘Dirty Buck’
Colour: Taupe/Taupe
Style Code: H50SK-1212
Launch Date: 28th February 2015 (instore only)

For more information, please email us at [email protected].
 

ASICS x Concepts Gel Lyte V ’8-Ball’ – Launching 14th February

Monday, February 9th, 2015


Continuing their longstanding relationship, ASICS and U.S. retailer Concepts have teamed up once again to reinvigorate the classic Gel Lyte V runner with a monochromatic make-over.

Influence by the infamous Boston-born mobster George Jung, aka ‘Boston George’, the ’8-Ball’ is a highly premium affair. Decked out in plush suede uppers, the Gel Lyte V is enhanced by way of 3M stripe detail working well with the off-white uppers, all of which is sat atop of a fresh white sole unit finished with a contrast red heel counter.

The trainer is finished with unique touches such as rope lacing, custom insoles, perforated uppers and a neoprene bootie for added comfort.

Release Information
Name: ASICS x Concepts Gel Lyte V ’8-Ball’
Colour: Off White/Red
Style Code: H40FK-9998
Launch Date: 14th February (instore only)

For more information, please email use at [email protected].

ASICS x mita sneakers Gel Lyte III ’25th Anniversary’

Friday, January 23rd, 2015


Teaming up with Tokyo-based retailer mita sneakers, ASICS present this inspired rendition of their classic Gel Lyte III silhouette which celebrates its 25th anniversary.

Utilising the 90′s runner technical make-up, mita lean on their considerable collaborative experience by adding luxury materials such as nubuck and suede to the upper in a tonal blue colourway.

Featuring classic decals such as the mesh side panel and embroidered call out, the trainer is finished off with red accents to the heel tab and sole unit, contrast stitching, heritage-inspired tongue label, dual branded printed insole and robust rope lacing.

Release Information
Name: ASICS x mita sneakers Gel Lyte III ’25th Anniversary’
Colour: Navy/Blue
Style Code: H50RK-5042
Launch Date: 24th January 2015 (instore only)

For more information, please email us at [email protected].

ASICS x Bodega Gel Lyte V ‘Get Wet’ – 3rd January

Tuesday, December 23rd, 2014


 
No stranger to a collaboration or two, Boston-based retailer Bodega have teamed up with esteemed sportswear brand ASICS to reimagine the brand’s iconic Gel Lyte V silhouette.

Whilst initially the innovative world of GPS tracking as a point of reference, Bodega have reworked the Gel Lyte V to theme of ‘Get Wet’ highlighting the shoe’s make-up. Constructed in a ripstop upper with nubuck overlays, the classic runner finished with a GORE-TEX heel panel, speckled blue midsole and rope lacing.

Release Information
Name: ASICS x Bodega Gel Lyte V ‘Get Wet’
Colour: Pewter/Atmosphere
Style Code: H44GK-1117
Launch Date: 3rd January 2015 (in-store only)

For more information, please email us at [email protected].
 

 

 

ASICS x LimitEDitions Gel Lyte V ‘SurrEDaliste’

Tuesday, December 9th, 2014

Channelling the work of fellow Catalonian Salvador Dali, Barcelona-based retailer LimitEDitions present this inspired take on the classic ASICS Gel Lyte V runner as part of their 10th anniversary celebrations.

Taking direct inspiration from arguably Dali’s most notable work, ‘La Persistencia de la Memoria’, LimitEDitions have applied the rustic colour palette of the surrealist’s work to the ever-popular Gel Lyte V silhouette, grabbing elements from the painting and incorporating them into their contemporary design.

Constructed from a nubuck, the uppers are entirely dark brown with rust orange accenting the heel panel to replicate the Catalonian landscape, as well as the tongue which features an embroidered fly and ant symbolically applied to each sneaker in a playful nod to the artist’s renowned use of insects.

The collaborative effort is finished off with white speckled midsole with a flash of blue to represent the sky in from the Dali’s iconic piece alongside complementary patterned laces.

Release Information
Name: ASICS x LimitEDitions Gel Lyte V ‘SurrEDaliste’
Colour: Dark Brown
Style Code: H50QK-2828
Launch Date: 20th December 2014 (instore only)

For more information, please email us at [email protected].
 

 

 

 

 

 

ASICS Christmas Pack 2014

Wednesday, November 19th, 2014

ASICS continue their yuletide tradition for 2014 with another festive offering in time for the holiday season.

This year’s Christmas Pack features three festive renditions applied to classic ASICS silhouettes, the Gel Lyte III and a duo of Gel Sagas.

The first GEL SAGA design pays homage to Santa and his iconic outfit, with its red upper, white sole and black stripes reminiscent of St Nicholas’s black belt.

The second SAGA adds extra warmth to the collection. Inspired by Christmas trees, wearers will think they can smell pine from the upper’s rich green colour. The white sole echoes the colour of snow-filled glass baubles, while the red stripes wrap it all up in a big silky bow.

Snowman-inspired GEL-LYTE III comes in light grey, charcoal and carrot-nose colour laces. The Mr Frosty kick is finished with a white sole and snowflake-patterned sock liner.

Release Information
Name: ASICS Christmas Pack
Colour: Light Grey/Grey / Burgundy/Dark Brown / Dark Green/Burgundy
Style Code: H42NK-1311/ H41VK-2628/ H41VK-8026
Launch Date: 22/11/14

For more information, please email us at [email protected].
 
ASICS_XMASPACK_crew
 
ASICS_XMASPACK_GSred_onfeet_12
 
ASICS_XMASPACK_GSred_30
 
ASICS_XMASPACK_GSgreen_onfeet_7
 
ASICS_XMASPACK_GSgreen_36
 
ASICS_XMASPACK_GL_onfeet_14
 
ASICS_XMASPACK_GL_25

ASICS x Commonwealth Gel Lyte V ‘Gemini’ – In-store Release

Wednesday, October 15th, 2014

Inspired by Gemini, one of the constellations of the zodiac, Commonwealth has teamed up with ASICS on this midnight blue iteration of the Gel Lyte V.

Using the astrological symbol of twins, the sneakers are a mirror image of each other with the left shoe equipped with a premium full-grain leather base and suede panelling, while its counterpart’s upper is the inverse—a nubuck suede base with leather overlays.

The ASICS x Commonwealth Gel Lyte V ‘Gemini’ launches our END. store at 9am (BST) on Saturday 18th October 2014. For more information, email us at [email protected].

Release Information
Name: ASICS x Commonwealth Gel Lyte V ‘Gemini’
Colour: Navy/Patriot Blue
Style Code: H44JK-5050
Launch Date: 18th October 2014
 
commonwealth-x-asics-gel-lyte-v-the-gemini-lookbook-1
 
commonwealth-x-asics-gel-lyte-v-the-gemini-lookbook-2
 
commonwealth-x-asics-gel-lyte-v-the-gemini-lookbook-3
 
commonwealth-x-asics-gel-lyte-v-the-gemini-lookbook-4
 
commonwealth-x-asics-gel-lyte-v-the-gemini-lookbook-5
 
commonwealth-x-asics-gel-lyte-v-the-gemini-lookbook-6

ASICS x The Good Will Out Gel Lyte V ‘Koyo’

Tuesday, October 7th, 2014

Having collaborated with the brand’s Onitsuka Tiger imprint, German-retailer The Good Will Out have teamed up with ASICS to rework the iconic Gel Lyte V silhouette.

Drawing inspiration from the leaves and colours of a Japanese autumn the TGWO iteration of the celebrated runner, dubbed ‘Koyo’, is constructed from premium suede in three shades of burgundy to replicate the oriental Fall shades, whilst an accenting yellow hue represents the colour seen on the edge of a fallen leaf.

The Gel Lyte V is finished off with a white midsole, a structured leather panel with the haptic quality of a leaf on the heel, and a sockliner with a soft allover leaf print.

Release Information
Name: ASICS x The Good Will Out Gel Lyte V ‘Koyo’
Colour: Burgundy/Dark Grey
Launch Date: 25th October 2014

For more information, please to email us at [email protected].
 
koyo_1
 
koyo_2
 
koyo_3
 
koyo_4
 
koyo_5
 
koyo_6
 
koyo_7
 
koyo_8
 
koyo_9

ASICS x Ronnie Fieg Gel Lyte V ‘Sage’ – Instore Release

Monday, October 6th, 2014

After the internet-shattering releases of ‘Cove’, ‘Mint Leaf’ and ‘Volcano’, New Yorker Ronnie Fieg returns to the ASICS Gel Lyte V once again to present a brand new fresh looking iteration – ‘Sage’.

Taking the runner’s instantly recognisable silhouette, Fieg has added his refined touch with the use of a plethora of luxe materials ranging from pigskin and nubuck to the ‘scratch’ heel panel adding an off-hand contemporary touch.

The trainer is finished off with micro-perforated nubuck toebox and vamp whilst an open mesh sockliner and a variety of lacing option set off the trainer with typical ease.

The ASICS x Ronnie Fieg Gel Lyte V ‘Sage’ launches our END. store at 9am (BST) on Saturday 11th October 2014. For more information, email us at [email protected].
 
Sage_1
 
Sage_2
 
Sage_3
 
Sage_4
 
Sage_5

ASICS x Concepts Gel Lyte V

Monday, August 18th, 2014

Continuing their fruitful relationship, Massachussetts-based retailer Concepts have teamed up once again with ASICS to present their inspired reworking of the classic Gel Lyte V.

Taking the runner’s instantly recognisable silhouette, Concepts have decked out the uppers with a plush grey suede which is enhanced by strong red accents on the tongue, lace panels and heel tab.

Sat on top of a strong dark grey speckled sole unit, the trainer is finished off with red stripe decals to the inner side of the foot and a broad range of laces to choose from.

Release Information
Name: ASICS x Concepts Gel Lyte V
Colour: Grey
Style Code: H43JK-1111
Launch Date: 23rd August 2014

For more information, please feel free to email us at [email protected].
 
CONCEPTSASICS
 
CONCEPTSASICS2
 
CONCEPTSASICS3

X

Sign up...

Subscribe to our newsletter for all the latest information on
product releases, competitions and special offers.

Sending...
You have been successfully subscribed.