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ASICS x Concepts Gel Lyte V

Monday, August 18th, 2014

Continuing their fruitful relationship, Massachussetts-based retailer Concepts have teamed up once again with ASICS to present their inspired reworking of the classic Gel Lyte V.

Taking the runner’s instantly recognisable silhouette, Concepts have decked out the uppers with a plush grey suede which is enhanced by strong red accents on the tongue, lace panels and heel tab.

Sat on top of a strong dark grey speckled sole unit, the trainer is finished off with red stripe decals to the inner side of the foot and a broad range of laces to choose from.

Release Information
Name: ASICS x Concepts Gel Lyte V
Colour: Grey
Style Code: H43JK-1111
Launch Date: 23rd August 2014

For more information, please feel free to email us at [email protected].

ASICS x UBIQ GT-Cool ‘Nightshade’

Tuesday, August 12th, 2014

Following on from their extremely popular ‘Midnight Bloom’ Gel Lyte V rendition, Philadelphia-based retailer UBIQ have teamed up with ASICS once again on this strong reworking of the revived GT-Cool model.

Taking on this distinctive runner, UBIQ took the same group of influences as they did for the ‘Midnight Bloom’, channeling their admiration for mother nature and the dark hours to create this moody ‘Nightshade’ rendition.

However, this reworking goes deeper. Nightshades are a plant family that are notorious for being highly toxic. Used throughout the Middle Ages as medicines, poisons and hallucinogens, its name is a derivation from the Old English ‘nihtscada’ meaning ‘unrecorded night’.

The trainer itself is constucted from plush grape leaf green leather uppers with a perforated toebox and neon green accents. Coupled with black hiking laces that complement the black side panel branding and a bright white split tongue that works tremendously well with the branding contrast midsole, the shoe is finished with a grey heel panel and subtle 3M hints throughout.

Release Information
Name: ASICS x UBIQ GT-Cool ‘Nightshade’
Colour: Grape Leaf/Black
Style Code: H43BK-8090
Launch Date: 16th August 2014

For more information, please feel free to email us at [email protected].

ASICS x UBIQ Gel Lyte V ‘Midnight Bloom’

Tuesday, May 27th, 2014

Having collaborated with contemporaries such as Vans Vault, New Balance and, most recently, Saucony, Philadelphia-based retailer UBIQ have joined forces with ASICS to rework the ever-popular Gel Lyte V.

Taking runner silhouette of the Gel Lyte V, UBIQ have applied inspiration taken from the blossoming flowers of Spring and the solitude of the midnight stroll to present the ‘Midnight Bloom’. Offsetting light and darkness with block paneling using pink hues and natural tones contrasted with white, navy and 3M accents, this iteration showcases the Gel Lyte V beautifully.

Release Information
Name: ASICS x UBIQ Gel Lyte V
Colour: ‘Midnight Bloom’
Style Code: H42BK 9951
Release Date: Instore 9am – 31st May 2014

For more information, please email us at [email protected].





Asics Gel Epirus ‘Brazil’ – Now Online

Thursday, May 1st, 2014

A cult classic, the return of the Gel Epirus continues a very strong year for our friends over at Asics, with a new colourway coming just in time for this Summer’s World Cup Tournament in Brazil.

Constructed with suede and mesh uppers, they feature a variety of jacquard detailing and sit on top of an EVA sole unit and a classic gum outsole. They are currently available to purchase in advance from our Pre-Order section.

Release Info

Name: Asics Gel Epirus ‘Brazil’
Colour: Mid Blue & White
Style Code: H417N-4201
Release Date: Now Online

ASICS Gel “CMYK” Pack – Now Online

Thursday, April 24th, 2014

Taking direct inspiration from the world of print, ASICS have announced their new ‘CMYK’ Pack – four shoes colored in the spectrum of all printed media: Cyan, Magenta, Yellow and Key (or Black, to normal folk).

Comprised of two Gel Lyte III silhouettes (C & Y), a Gel Saga (K) and a GT II (M), the pack perfectly represents the ASICS Gel range. A collection with a true Summer vibe, the colourways are perfect for those whole love a touch of colour-blocking.

The Gel ‘CMYK’ Pack is now available via the ASICS section of the webstore.

HYPEBEAST Giveaway: END. of Year Sneakers

Monday, February 10th, 2014

The Chinese New Year of the Horse is here and to help celebrate we’ve teamed up with Hypebeast to offer a pack of footwear fire to one lucky reader. Look forward to six different sneaker models (size UK 9) including the Ronnie Fieg Gel-Lyte V from Asics, the Ronnie Fieg x New Balance 1600, the Sneaker Freaker x PUMA Blaze of Glory as well as pairs of Nike LeBron x EXT ‘Black Suede / Mint, Jordan 5 Grape and last but not least, the Air Zoom Flight ‘The Glove’.

Enter through Instagram by following the steps outlined below to ensure you’re eligible for the prize. Here are the start and end dates for the contest:
Winners will be randomly chosen and announced on February 20th 2014. Details can be seen below.

1. Follow @HYPEBEAST on Instagram
2. Follow @end_clothing on Instagram
3. Repost this image and tag #ENDOFYEARSNEAKS

Open to Global readers. All prizes won by minors will be awarded to their parents or legal guardians on their behalf.

The maximum number of entries allowed during the Giveaway Period is one (1) per person. Any attempt by a person to submit more than the stated maximum number of entries will be disqualified from participation in this Giveaway. We are not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected or postage-due entries, which will be disqualified. By participating, all entrants agree to abide by these Official Giveaway Rules.

Please allow 6-8 weeks for prize delivery.

For more information and competition rules, please visit HYPEBEAST’s competition page

Asics Christmas Pack

Friday, November 15th, 2013

Getting ready for the upcoming festive season, Asics are kicking off Christmas in a big way with a selection of seasonal re-workings of some of their best loved silhouettes.

Taking their Gel-Lyte III, Gel Saga and GT-II silhouettes, Asic’shave created three brand new ‘Santa’, ‘Rudolph’ and ‘Elf’ colourways, putting some exceptional detailing and top quality materials top use across the three iconic runners.

With perforated suede, plush leather and contrasting gold linings across each, every one retains their innovative gel cushioned midsoles and instantly recognisable Asics design trademarks.

Take a proper look at this festive release in our Asics Christmas Pack launch section and pick up your favourite from the drop here at end from 00:01 GMT at 16/11/13.


Friday, August 30th, 2013

We’ve teamed up with the excellent Sneaker Freaker Magazine for a bumper giveaway of mammoth proportions. One lucky winner will walk away with all four of the following shoes in a UK9. Adidas x BAPE x Undefeated ZX5000, Asics x Saint Alfred Gel-Lyte, Air Jordan 1 Retro ‘Black Toe’ and a pair of the Nike Dunk PRM Low ‘Viotech’ SP.

Entering is easy. All you have to do is follow the three steps below.

1. Head to @sneakerfreakermag or @end_clothing on Instagram and like the Competition picture.

2. Follow @sneakerfreakermag and @end_clothing on Instagram.

3. Repost this image with #snkrfrkrXend and tag @sneakerfreakermag and @end_clothing.

Entries close on Monday 16th September and one winner will be chosen at random. Good luck!

Asics Gel Lyte III & Gel Saga – Midnight Launch 6th April 2013

Friday, April 5th, 2013

This week sees the arrival of a legendary runner from the Asics and the replenishing of our stocks of one of their most acclaimed silhouettes. Quite rightfully, the technical brilliance of Asics performance footwear has began to be more widely recognised and we’re pleased to have on offer some of their best designs.

Since its debut in 1989, the Asics Gel Lyte III has become one of the brand’s most iconic runners, due in no small part to a series of strong colourways that have adorned it over the years. 2013 introduces this solid purple and grey iteration, retaining the split tongue, 3M reflective patches and gel cushioned sole that made it ideal for long distance.

Another legendary runner from the Asics archives, the Gel Saga was first released in 1990 for the burgeoning Japanese and US markets, receiving critical acclaim from all quarters. For this iteration, its Gel cushioned sole is decked out in speckled grey, complimenting the classic Asics stripes at the side panels and it receives hits of icy blue, standing out at the laces, liner and branding.

Buy both the Gel Lyte III and the Gel Saga online at End, from 00:01am GMT 06th April.



ASICS x Slam Jam ‘Gel Lyte III’

Thursday, January 24th, 2013

Continuing their successful collaborative series, footwear specialists Asics have yet again teamed up with the Italian streetwear retailer, Slam Jam. Founded by Luca Benini in Ferrara in 1989, Slam Jam is one of Italy’s most revered streetwear retailers. The store is renown for giving particular attention to brand research with a high level of style, innovation and quality, forever honing its own outlook.

The latest collaboration brings a premium touch to ASICS iconic Gel Lyte III, adding leather panelling to the heel and overlays whilst the underlays utilise a mix of perforated leather and nylon. The trainer is finished off with Scotchlight accents to the toe, silver sprayed grey sole and a choice of four lace sets, each of which set of the vibrant colourway perfectly.

The ASICS x Slam Jam ‘Gel Lyte III’ launches Saturday 26th January, 2013 and is a limited in-store release only. For more information please email us or call the store on +44 191 231 3983.


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