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Adidas ObyO by KZK & LUKER – A Closer Look

Thursday, August 12th, 2010

It is with great pleasure that we can now bring you a closer look at the forthcoming Adidas Originals by Originals range. The range is set to launch online on the 13th August at 00:00am BST. The August drop includes the much anticipated LUKER by Neigborhood styles, including the Superstar, Hoodys and Tees…

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Adidas Originals by Originals AW 2010 – Collection Preview

Monday, August 9th, 2010

This Friday 13th August sees the launch of one of the most anticipated ranges of the year – Adidas Originals by Originals x Kakuzi Autumn 2010. Long-term ObyO partner Kazuki Kuraishi continues to lead Tokyo’s latest trends in streetwear fashion, combining them with technical elements in a wearable manner that makes the line stand out from the crowd.

This season Kazuki has also teamed up with Tokyo-based brands Neigborhood and WHIZ Ltd, along with Japanese DJ and artist Mintos, who have brought their own ideas to the collection. Seasonal highlights within apparel include Kazuki’s Light Jacket, a fully seam-taped 3-dimensional silhouette construction using a waterproof 2L Diaplex fabric as well as waterproof zippers. The collection also included fully Neighborhood branded premium hoodys, tees and tech chino pants, all set to become future collectors items.

The footwear range distinguishes itself with new models in Fall/Winter 2010 such as the ZX KZK, with a hybrid moccasin upper silhouette, and a special winterized version based on the Adidas Forum incorporating the graphic element from the shell jacket. The Campus 80s remains a favorite sneaker model, in a fresh design coming in two colourways this season, together with the Campus 80s featuring WHIZ Ltd. The LUKER by Neighborhood Superstar is however the star of the collection. Finished with either a black or white upper, and with full LUKER by Neighborhood and Adidas dual branding, this is a style set to sell out and fall into the realms of Adidas folk law.

This season Kazuki has also worked on a full Kids collection to sit alongside the menswear range, with matching tees and trainers.

The range is set to launch online on Friday 13th August at 00:00 BST. We have some key looks and preview images below, and will be releasing further product images and range information over the next week running up to the launch.

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Adidas ROM OG – Pre Order

Saturday, July 31st, 2010

First released in 1960 to celebrate the Olympic games in Rome, the ROM was an instant hit, and over the years has become one of the most loved and iconic Adidas training shoes. The ROM is a true Adidas retro classic, with a distinctive design that has influenced countless shoes since. 50 years since it was first released and Adidas are opening up the archives to release the ROM in all its original glory.

The two original colourways of White & Navy and Black will are available to pre-order online from 0:00 BST on Sunday 1st August, with the shoes shipping early September. This is a truly iconic release, and is not to be missed.

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Adidas Consortium – AdiCup Pack

Tuesday, June 8th, 2010

Even the most hardcore football haters out there could not have failed to noticed that we are only a matter of days away from the 19th Football World Cup in South Africa, with every advert, tv programme, website and newspaper seemingly talking up the tournament at every opportunity. Adidas are obviously going to be a huge part of the tournament, making the kits and boots worn and the controversial Jabulani ball that will be used in all World Cup matches, however Consortium have, as ever, chosen to think a little outside the box.

Back in May Consortium organised their own global AdiCup mini tournament, featuring teams from four International regions, all competing for a place in the global finals, at Adidas HQ, Herzogenaurach, on June 26th.  To celebrate this great idea to unite worldwide Consortium partners, each region has it’s own pack, including a pair of shoes, a kit bag and a jersey, which each final placed team will wear on June 26th.  Collaborators from the UK, EU, Asia and US have teamed up to give there own versions of Adidas silhouettes new and old.

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The shoe chosen is a new design, the Votary is based on the famous Copa Mundial and World Cup boots, including the fold-down tongue, styled so that they can be worn on the streets and terraces. The transparent sole is reminiscent of the Gazelle Indoor with the Adidas World Cup’s famous sole markings underneath. Each version is triple-branded in a colour way that matches the retro kit bag and vintage inspired jersey that completes the pack.

EU partners Highsnobiety and No74 based their kit on the kit worn by the West German team in the 1986 World Cup, with a reworked team badge. Masterpiece Sounds and Houyhnhnm Magazine, add Reggae-inspired colours to a classic France jersey, while UNDFTD and Arkitip mix the famous stripes of Argentina’s 1978 jersey with the dark blue of the current US kit. Finally, the UK partners, No.6 and Exit magazine, base their jersey on the polygonal patterns of the USSR and Holland Kits of the 80s, but in a more English light blue, with some great sleeve detail.

This release is hugely limited, with only 300 of each pack available world wide, with an extra special final pack set for a July release to celebrate both the World and Adi Cup finals. These are not to be missed, a great example of what Consortium have been doing so well for years now.

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Mastermind x Adidas Hardland

Friday, June 4th, 2010

There has always been a certain air of mystery surrounding Japanese super-brand Mastermind. Masaaki Honma is world renowned for his dark, punk aesthetic, trademark skull branding, and super-limited collections. For this very special collaboration Adidas have worked with Mastermind on a totally new style – the Hardland.

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The Hardland takes inspiration from luxury brands such as Dior and Gucci, with a clean, slim, mid-cut silhouette. The shoe is of course all black, with a bold oversize skull on the tongue, and dual Mastermind x Adidas branding on the heel.

We have a very limited run of the Mastermind x Adidas Hardland, which will launch on Saturday 19th June. With such a high profile brand partner, and limited numbers, we are certain this will become a legendary collaborative release. Please register your interest to receive an advanced launch notification.

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Adidas Consortium Launch – 15th May – A Closer Look

Tuesday, May 11th, 2010

This Saturday (15th May) sees the launch of two of the most premium styles to come out of the Consortium stable to date – The Micropacer Leather LUX and the HUF Rod Laver. Both styles focus on premium construction, using only the finest leather and suede.

The Micropacer is made from truly premium leather and limited to 272 pairs WORLDWIDE. Each pair is individually numbered under the tongue. The Micropacer LUX also comes complete with a display box and a cleaning kit, the perfect accompaniment to this very special release.

HUF have kept it simple,  focusing on quality materials to produce a clean shoe perfect for everyday wear.

Both styles launch online and in our Hunting Co. store on Saturday 15th May. Please register you interest to be notified when these two highly limited styles launch.

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Adidas Consortium – The Unforseen Pack

Thursday, April 8th, 2010

Launching this Saturday 10th April is probably the mosr special Adidas Consortium project of the year so far – The Unforseen Pack. The pack features some of the archives most sought after silhouettes, re-worked with special materials and features to create a collection of truly unforeseen kicks. The drop sees fresh interpretations of three all-time archival favorites, namely, the Campus, Gazelle and Spezial.

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The history of the Campus has been comprehensively documented – from its balling origins to historical hip-hop staple – most iterations of the Campus have been covered so it’s refreshing to see such an unexpected and well executed take.

At first glance this looks like an all-white, premium leather version of the shoe, albeit subtly Consortium branded. But flip the lights and the Unforeseen becomes well and truly seen as the whole glow in the dark aspect of this version is revealed.

Finished with an embossed Consortium logo on the tongue, this is truly the Campus for all occasions.

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From its initial release in 1968 the Gazelle has been a firm favourite of style conscious casuals to b-boys to indie kids and jazz heads.

The shape of the silhouette is still instantly recognisable, from the streamlined shape to the simple styling and flat sole and simple upper.

Featuring a navy, rip-stop nylon upper sat on a translucent midsole, the 3-Stripes are in also in matching navy while contrast is provided in the form of flamingo Adidas Gazelle branding on the upper and the laces.

Finished with an embossed Consortium logo on the tongue, it’s the perfect colourway and silhouette for the upcoming warmer months.

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Originally conceived as a handball shoe, the Spezial made its first appearance in 1979 as a lightweight shoe perfect for a range of indoor sports. Today the Spezial has transcended its original athletic purpose to become a sought after model in its own right.

This version features the four-zone sole construction on the outsole from the OG model while the upper switches things up considerably with a forest green, textile upper offset with contrasting leather 3-Stripes and heel tab.

Finished with an embossed combination Trefoil and Consortium logo on the tongue it’s an unexpected and welcome return for the Spezial.

The Unforseen Pack will launch online and at our Hunting Co. store this Saturdat – 10th April.

Adidas x 10.Deep ‘Raw Dogs’ Stan Smith Mid – 10.04.2010

Monday, April 5th, 2010

When it comes to the Stan Smith there is no questioning the popularity and overall impact the model has had since it was first released by Adidas in 1965. Getting given the treatment by a slew of collaborators over the last decade has meant a number of make-ups of the Stan Smith have been available, with varying degrees of impact.

The Stan Smith Mid though, hasn’t born the brunt of attention like its lower cut sibling, leaving room for some killer variations on the collaboration front. This joint effort, named ‘Raw Dogs’ sees OG New York based street-wear brand 10.Deep sprinkle some of their style on the Stan Smith Mid to produce a version worthy of both brand’s combined heritage.  The name plays off the rawhide laces and graphical monster mouth sock-liner while taking inspiration from the ongoing series of sticker attack tees from 10.Deep.

The upper is constructed from a premium suede in a muted Iron and Chrome colourway that reflects the 10.Deep motto – ‘forget everyone and listen to yourself’ – a motto that is reflected in further features including an embroidered 10.Deep and adidas tongue tag and an oversized embossed 10.Deep logo on the medial side of each upper.

Finished with an embossed combination 10.Deep and Trefoil logo on the heel-tab, the minimal, well thought out branding is the ideal accompaniment to the matching design aesthetic of the Stan Smith.

The Adidas x 10.Deep ‘Raw Dogs’ Stan Smith Mid launches at End on Saturday 10th April.

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Adidas x Kazuki Launch Party – End Hunting Co.

Saturday, March 20th, 2010

We would like to say a big thank you to everyone who came down to our Hunting Co. store last night to help us celebrate the launch of the latest Adidas x Kazuki range. There was an impressive turn out, everyone was is good spirits (helped by 300 bottles of beer), and the range received an amazing response.

There are a few images from the party below, and for those of you who couldn’t make it down, the range is available online now.

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Kazuki O by O Launch Event – Friday 19th March – End Hunting Co.

Monday, March 15th, 2010

Adidas have been working with Japanese designer Kazuki Kuraishi (Fragment / Neigborhood) on their Originals by Originals project for several seasons now, and this weekend sees the launch of the Spring 2010 collection. To celebrate the full release of this very special range we will be holding a launch event this Friday 19th March at our Hunting Co. store in Newcastle, from 6pm onwards.

The event will feature the launch of the full spring range in the plush surroundings of our Hunting Co. store, including new styles from the collection such as the Mintos Tracktops, Managers Shirts, Mintos Tees, ZKZ Campus and KZKLOT Superstars. We will of course be providing a few beers, canapes and a bit of entertainment. We will also be giving people at the event the chance to win a pair of trainers from the new collection.

We hope you can make it down to help us celebrate the launch of this very special range.

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