Recently, we received a restock from A.P.C., comprising of a number of their most popular denim cuts. Jean Touitou’s Paris-based label, Atelier de Production et de Création – for those of you who love the longhand – have been the standard barer in the denim world for pretty much the last decade. Their cuts meld together refined yet approachable silhouettes with ease, all of which adhere to the classic five-pocket design while the choices in colour and material are kept simple with the traditional raw indigo denim, which develops an interesting blue patina, the go-to-jean for many.

Universally applauded and beautifully constructed, we have a varied selection of silhouettes in a variety of materials. If you are deciding which style is for you, keep your eyes peeled above. If you want to look at our selection from the Spring/Summer 2012 collection, please visit the A.P.C. section of our website…

The first drop from Parisian label A.P.C.s Spring Summer 2012 collection has arrived with us at End. A.P.C. (which stands for Atelier Production Creation for those of you who have an appetite for unravelling acronyms), continually deliver collections which stick to brands ethos of creating classic styles with simple, sophisticated detail.

The Spring Summer 2012 collection features flashes of military influence in it’s styling. No other piece exemplifies this more than the Military Parka. Utilising a washed twill cotton with a muted camouflage print, this straight cut jacket is an update of the Lined Parka from AW11 as well as using a similar silhouette to the Vintage Parka, which features more refined details such as a conceal zip fastening and cotton lace drawstring hood with suede leather finished ends. There is also a military feel with A.P.C.’s accessories, especially the aptly named Military Bag, available in both Navy and Brown.

If ‘military inspired’ is not your thing, then this is still a great collection. Touitou’s tailoring is especially strong, shown to great effect when teaming up the Anthracite Blazer with its matching Formal Trouser, or the Navy Blazer and Petit Standard Corduroy Pants for a more casual look. The collection also includes the usual array of classic A.P.C. tees, sweats and casual shirting. Our favourites include the Tristes Tropiques Tee in Grey Marl, the Semiology Sweat and the Button Down Check Shirt available in Beige or Marine.

The collection is finished off with two great footwear styles, the Tennis Derby and Lace Boot, which complement every piece of the collection as well as working well with an array of denims and cotton pants.

To look at the collection in more detail, please visit our A.P.C. section on the website…