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Adidas x mita – S/S’13 Collection

After their successful A/W’12 collaboration, revered Japanese retailer mita have joined forces with Adidas once again to produce a carefully considered selection of iconic silhouettes finished to exquisite, premium standard.

The collection consists of the Tokyo-based sneaker don’s favourite archival styles, each being subtly reworked with appreciative nods to heritage and classic sneaker design. The first shoe from the collection is the reappearance of Campus 80. A solid favourite with mita, the team have taken last year’s collaborative effort and given it a more ‘street goth’ aesthetic, with black suede uppers accentuated by sparkling ‘metal’ silver zig-zag stripes. The second shoe, a Superstar 80′s, utilises classic elements from the OG design with original features such as “La marque aux 3 bandes” decal on the tongue. Constructed from premium black leather, the shoe is given a monotone look with contrast white stripes. Both models feature oxidised ‘vintage’ sole units, highlighting its place as an archive classic. The vintage effect dying process also adds a new dynamic to the shoe, meaning that it will only get stronger as the uppers begin to age, developing a character of their own.

The collection is rounded off by the classic Tobacco, a real favourite here at End. The shoe has a huge cult following, especially on the terraces, where it’s slim, sleek silhouette lends itself well to most ensembles. Mita’s premium, vintage suede reworking is completed by an archival gum sole unit which seperates the shoe subtly from the rest of the collaboration. As with the A/W’12 colab, every style features a cork insole which has a printed wire fence pattern overlay, referencing adidas’ standing within a myriad of subcultures.

The Adidas x Mita SS’13 Collection launches Wednesday 30th January, 2013. To register your interest, please email us or call the store on +44 191 231 3983.
 

 

 

 

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