The Adicolour concept is based on the incredible amount of personality which can be instilled into a piece of footwear, simply through careful choice of colour. For the Adicolour’s original release, Adidas put that choice in the hands of the wearer, including a set of acrylic paints and brushed with the original all-white Adicolour, allowing for limitless customisation.
Consortium, on the 30th anniversary of that original release, has rightfully recognised the importance behind the simple choice of colour, creating three new models for their SS13 collection. Taking influence from the classic colour wheel, Consortium has worked in keeping with the clean lines of the Adicolour, choosing to let the colours do the talking.
Constructed from premium Nubuck leather, these three new iterations of the Adicolour feature muted pastel uppers, experimenting with the different hues of the colour wheel throughout their minimal detailing.
Along the outer side of the Adicolour everything is kept clean, simple and tonal. The serrated ‘ZIG ZAG’ three stripe, in soft leather takes on the colour of the uppers, sitting alongside a de-bossed ‘adicolour l’ logo. The instep takes things up a notch with bold and bright contrasting stripes, adding a distinctive hit of colour. Finished with Consortium’s signature woven tongue tab, each shoe comes in a matching coloured box following the concept through to completion.
The Adidas Consortium Adicolour pack will be available online from End from the 4th of May.