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A Guide to A.P.C. Denim

Recently, we received a restock from A.P.C., comprising of a number of their most popular denim cuts. Jean Touitou’s Paris-based label, Atelier de Production et de Création – for those of you who love the longhand – have been the standard barer in the denim world for pretty much the last decade. Their cuts meld together refined yet approachable silhouettes with ease, all of which adhere to the classic five-pocket design while the choices in colour and material are kept simple with the traditional raw indigo denim, which develops an interesting blue patina, the go-to-jean for many.

Universally applauded and beautifully constructed, we have a varied selection of silhouettes in a variety of materials. If you are deciding which style is for you, keep your eyes peeled above. If you want to look at our selection from the Spring/Summer 2012 collection, please visit the A.P.C. section of our website…


  1. j.e. - April 27, 2012 @ 10:21 pm

    hello, what model of shoes is this?
    Are these the MHL.×JACK PURCELL?

  2. [...] have a local retailer carrying them, it can be a little tricky figuring out which cut to go with. END has produced a nice A.P.C. denim guide, taking a closer look at the cuts, details and features of [...]

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