The Folk ethos is centred around clothes that are not led by trends, but rather their wearablility. Designer Cathal McAteer is always trying to add something different and indeed fun to each collection, by the use of subtle detail and high quality processes. These ideals are always readily apparent in every Folk collection, be it detailing such as braille zip branding and nut buttons or through using premium fabrics, a Folk garment is always instantly recognisable.

Despite having only been around since 2001, Folk have already created a number of designs that could be considered to be ‘classics’, and these once again appear in this season’s collection. Styles such as the stripe pocket tee and brilliant check shirts are key pieces once again and patterns such as the ‘Squares’ design run through a number of garments.

These well-established favourites sit alongside some fantastic new silhouettes and patterns, a great take on the fisherman jacket, and a gillet with some typically Folk styling. Just in time for the cold weather, AW09 features hats, scarves and even gloves with the ‘people’ patterns, which runs through a number of pieces, is sure to be hugely popular.

AW09 sees very much more of the same, simple silhouettes that anybody could wear in day to day life, finished to the highest standard and given some fantastic, quirky twists. The range features some superb checked shirting, and the kind of awesome knitwear that has become synonymous with the Folk brand, as well as some of the best coats and jackets we have seen in some time. This season’s collection has once again proved that by keeping to their original ethos Folk are able to produce some fantastic garments that are both original and completely wearable.

There is a little peak at some styles from the collection below. From Monday 6th July we will be offering the chance to pre-order the new Folk collection, so please check back for full details.