If we were to mention Velour, you might think of Jay-Z, or perhaps a Wags tracksuit? But we here at End would forgive you, as I’m sure you know Velour is a Swedish label that oozes good taste and sophistication. As per most of our initial drops from independent brands we have taken a small (but perfectly formed) selection of styles, which I’m sure will not disappoint…

Definitely reminiscent of A.P.C, we see tasteful striped tees in navy/cream and white/multi with a fantastic nautical influence. The shirting has caused a stir with all of us here at End Towers, we love nothing better than a good checked shirt and a good check shirt is what Velour have provided. A classic short sleeve shirt in navy & beige wide check and a simply amazing multi coloured check long sleeve shirt.
Finishing off this highly anticipated drop are some brilliant jackets, the Julian, button bomber jacket is a great example of simple Scandinavian design and the Maximillian fisherman style jacket is one of the best examples of this key trend for 2009. Strong simple lines, complementary colours and fantastic detailing set these jackets off perfectly.
The arrival of Velour instore has been hotly anticipated, and they have not let us down!
