To coincide with the launch of the Folk x END. Capsule Collection we grabbed five minutes with the man behind Folk, Cathal McAteer.
END.: How would you describe the aesthetic of Folk?
Cathal McAteer: Since we started it’s been about making great garments; unrestricted, strong pieces that, even after wear, surprise their owner with hidden nuggets. Charles Eames said “the details are not the details, they are the design.”
E: Which person, living or dead, has had the greatest influence on your style philosophy?
CM: No one person. Many have assisted, but the drive to make garments was the most important. So I suppose it was not a person it was more the actual field of work that created the desire. After embarking on that journey I have been influenced by everyone from Joseph Beuys to John Baldessari and Ginger Baker to Dries van Noten.
E: What inspires you?
CM: Art and music. Most recently marble and a short film narrated by Tom Waits about John Baldessari, its constant.
E: What motivates you to collaborate with stores like END.?
CM: Firstly our aesthetic values meet. Secondly you buy our clothes for which I would like to say thank you! And thirdly, it’s trying to get what we are about over to you and your customers. And we learn about END. and its customers – LIKES (pease pudding) DISLIKES (Scottish people trying to tell Geordies they invented the deep fried Mars bar).
E: What’s your favourite Folk piece of all time and why?
CM: I still love the Armstrong shoe, which was designed with a friend of mine, James Holliday. And I suppose our Everyday Tee. I reckon it is one of the best out there. That took a while to get right, it was worth the effort, and this seasons Caved Jacket in Amber (think Luke in the desert when he meets the sand people).
E: You’ve previously said Folk doesn’t follow trends. What are your dos and don’ts when it comes to style and design?
CM: It’s hard to answer this as we have no set rules. The design team are very focused on creating NEW, whilst respecting the aesthetic of the brand. There is also a desire to always improve, to raise the bar, work fabrics better and get the best out of them. Don’ts – a big no is copying and following obvious trends.
E: What’s coming up for Folk in the future?
CM: Procreating I am sure, the Christmas party, new shop fits which we are working on, more product of a different kind will be launched in the new year too, oh and more Bad Passion and late nights.
To celebrate the release of this collection, we are hosting an exclusive launch party at our End Hunting Co. store on Thursday 5th December 2013. From 6-9pm, you can enjoy free drinks and purchase the limited capsule pieces along with 20% off all Autumn/Winter 2013 Folk stock (excludes capsule collection).
To find our End Hunting Co. store and updates on the event, visit our Facebook page. For more information on the Folk x END. colab, please email us at email@example.com.